Nonprofit Tech for Good
AUGUST 9, 2021
In the age of monetizing social media through algorithms and paid advertising revenue models, getting two clicks per 100 followers is generous. For example, the International Fund for Animal Welfare shared the good news that zero rhinos were poached in 2020. And while that may sound low, it is double the rate of Facebook Pages.
Nonprofit Tech for Good
SEPTEMBER 18, 2016
Facebook’s organic reach is equivilent to sending 100 donors a fundraising email and having 98 of them classified spam and consequently blocked. Social networks are for-profits enterprises and their revenue models are almost entirely based on advertising revenue. Nonprofits have to pay full price for advertising on social media.
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Tech Soup
APRIL 4, 2017
" and includes modeling statistical analysis. Brenna Holmes of Chapman, Cubine, and Hussey and Emily Stevenson from the Environmental Defense Fund helped nonprofit marketing professionals make the most out of these new tools. Diagnostic analytics (insight): This answers the question of "Why did it happen?"
The Modern Nonprofit
DECEMBER 21, 2021
Is your organization using a recurring model for revenue? In this post, we’ll discuss more specifically why the recurring giving model is beneficial to adopt, how to launch it, and how to keep it going. It’s fantastic for those business models because every single ask has a time and effort cost associated with it.
M+R
JANUARY 5, 2024
With most smartphones having a spam / promotions folder now, the open rates are going down and a strategic approach is critical. At the same time, we are seeing big increases in Donor-Advised Fund giving. Organizations who had an SMS program saw revenue either flat or up year over year. One last thing!
Nonprofit Tech for Good
APRIL 5, 2021
Today, the overuse of hashtags is considered hashtag spamming. The majority of the funds being raised on Instagram are coming from the “Donate” button on profiles, but that requires asking followers to visit your nonprofit’s profile to donate. Not anymore.
Neon CRM
MAY 16, 2023
For example, you could include a section on your annual fund and how close you are to reaching it, with a thermometer showing your progress. Then, only donors who participate in the recurring donation model would receive a copy of this bulletin. They’re not just ignoring it or letting it go to spam.
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