ROI: What are the best "I" words for nonprofits to think about Social Media and ROI?
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 27, 2009
For nonprofits, this should not be a foreign concept. Here's a sampling: Lewis Green warns not to use the traditional investment financial calculations but instead measure value. He is talking about outcomes based program evaluation, not evaluating your social media strategy.
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