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Level Up Your Marketing with Analytics

Association Analytics

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Do you know what your most effective marketing channel is? In addition to the tools, a very important piece of successful marketing is Taxonomy & Metadata – the foundation of your marketing.

Analytics 169
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Tagging Discussion

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Tagging Discussion January 6, 2007 Beth started a cross-blog discussion about tagging and folksonomies, and I thought I’d weigh in. But is efficiency the most important thing?

Tag 100
professionals

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To The Twitterverse and Beyond: A Taxonomy of Twitter Tools from Brian Solis

Beth's Blog: How Nonprofits Can Use Social Media

I noticed this a few months ago, when a few of us analytics geeks fooled around with creating a Twitter Monitoring and Analytic Tools Taxonomy. Tags: twitter. They are asking for feedback on what is missing, suggestions for categories, and other ways to improve the tool. I would love to see a clickable version.

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AI at Candid: Powering technology to support the sector’s lasting success

Candid

A glimpse into AI at Candid When considering the applications of AI and machine learning at Candid, we keep the following questions in mind: Does this application help our staff do their work more effectively? Can this tool help people arrive at a deeper understanding of how Candid’s data can support their success?

Support 98
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NpTech Tag Discussion: Analysis of Tags Used With NpTech - Thank you Chris!

Beth's Blog: How Nonprofits Can Use Social Media

The NpTech Tag discussion continues. There were a few more comments that I want to capture here: Kevin (don't know who he is, but we have very similar interests and I'm so glad that I found his blog via the NpTech tag - I don't think this tag is useless? But they've prioritized effectiveness." Expensive to maintain?

Nptech 56
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NpTech Tag Cross Blog Discussion: What do those guidelines look like?

Beth's Blog: How Nonprofits Can Use Social Media

How are they different from taxonomies? Gavin's post does a great job explaining the definitions and the advantages of a taxonomy over a folksonomy. A traditional rigorous taxonomy scheme includes "synoynm ring" - basically, just a bunch of synonyms mapped together - why not use that to standardize the tags(i.e.

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Does Your Nonprofit Have A Social Media Work Flow?

Beth's Blog: How Nonprofits Can Use Social Media

Tag and flag. As Alison Fine and I said in my first book, The Networked Nonprofit , social media is not a spectator sport -it is a contact sport. So, having a social media work flow allows your organization to identify, reflect, and be effective at participation. Image from Steve Heye. Flow control. Crisis situations.