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"Win Them Back: The Fundraiser's Guide to Re-Engaging Lapsed Donors"

Let's face it: You're never going to achieve 100% donor retention.

Even with the best, segmented and most-personalized donor communications and stewardship, every nonprofit is going to lose donors. They will have major life changes that you won’t hear about, let alone overcome. It’s pretty much unavoidable. Some donors will want to give only once. Some donors will pass away. Some will go through financial struggles. But some donors who have stopped giving can come back. In this eBook, we’re going to cover strategies for dealing with both types of lapsed donors – those you can control and those you can’t – with the goal of saving money on wasted efforts, and increasing revenue by bringing more donors back into the fold.

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