How to Do Year-End Fundraising the Right Way (Part II)
The Fundraising Authority
NOVEMBER 28, 2020
The first part described why donors give during the year-end giving season. If you’re a homeless shelter and have spent all year talking to donors about how you want to serve more homeless and thus need more money to add beds to your facility, talk about that at the year-end as well. Avoid the gimmicks and the hype.
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