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Who Gets to Be in Your Nonprofit’s Major Donor Portfolio?

Bloomerang

When you’re determining who to cultivate for your major donor portfolio, do you simply look at everyone who gave more than $1,000 (or whatever your major gift amount is) and dump them all into your portfolio for the year? Who Gets an Individual Major Donor Portfolio Cultivation Plan? . Tier your donors. I didn’t know any better.

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MultiChannel Donors: Real? Or Yeti?

NTEN

Flickr photo: ibarir I know only the biggest nerds have favorite white papers, but we've already established my nerd street cred, right? Well, my favorite white paper of 2009 just became my favorite white paper of 2011! Donors acquired by direct mail very rarely convert to online giving channels.

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16 Ways to Grow Your Nonprofit Email List

Neon CRM

When it comes to receiving communication from nonprofits, donors have a clear favorite: Email! Our latest research uncovered that 48% of donors cite email as their preferred method of communication from nonprofit organizations. An example of a nonprofit lead magnet could be for example, a research white paper.

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Guest Post: Next Generation of Donors Meet the Next Generation of Nonprofit Leadership at NTEN

NTEN

Anecdotally and intuitively, you know that changing demographics and technology are driving a shift in your engagement with donors, volunteers, event participants and other people your organization relies on to fulfill your mission. Chart 1 below shows that the next generation of donors, Gen X and Boomers are truly multi-channel.

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The Fail-Safe Guide to Pitching Technology to Your Nonprofit Stakeholders

Connection Cafe

The timing couldn’t be better for nonprofits ready to explore technology investments because Blackbaud has just released the white paper, Making the Pitch to Nonprofit Leadership: How to Convey and Sell the Need to Invest in Fundraising Technology (I know it’s a mouth full!). Let this white paper help.

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[ASK AN EXPERT] Where Do You Find New Donors And What Do You Say To Them?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on where to find new donors and how to approach them: Dear Charity Clairity, Where do you look for donors, and what’s the best way to approach them? — Where to Begin Dear Where to Begin, You’ve nailed the two challenges of donor acquisition on the head: Who do you target?

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The Agitator and Ask Amounts

Connection Cafe

I follow several nonprofit fundraising blogs, one of which is The Agitator, and this recent post about "ask amounts" on direct mail and fundraising forms caught my eye. Read the post, and the linked white paper about the research and testing that went into this sweeping declaration. What if they're an existing donor, or lapsed?

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