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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

According to Jonah Berger , the author of a study published in the peer-reviewed journal Psychological Science , arousing emotions are more likely than non-arousing emotions to spur engagement and social sharing. They trigger the release of powerful chemicals in your body that prime it for action. Emotions + Surprise. We have to stop this!

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Image from Flickr by Xurble. But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. We want our donors to be advocates.

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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

Hint: A great time to do this is when you are creating your annual budget and marketing plan. Hint: I typically recommend posting 3-4x per week per channel as a starting point. If you landed on your organizations Instagram feed, would you be able to quickly tell what the mission is based on the videos/images posted in the grid?

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150+ Creative Ways to Show Donors Appreciation

Nonprofit Tech for Good

A set of screensavers and background images. Hint: It’s the XYY Soup Kitchen.” Shoutouts to donors on images and cover pictures. Text or attractively designed images on Twitter, Linkedin, TikTok, Instagram, Facebook, Reddit, Clubhouse, etc. Feature your donor images and quotes in social media advertising.

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6 Tips to Make Your Digital Story Stand Out

Tech Soup

The time has come to make your digital story stand out. With all that digital information available, how can your story possibly stand out? Rosser offered a number of practical hints for helping viewers discover your videos on YouTube. These stories were shared in the form of videos, images, and blog posts.

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

By simply applying for the program , nonprofits can transform their digital presence. The Basics of Google Ad Grants for Nonprofits From spreading awareness for your mission to rekindling relationships with lapsed supporters, the Google Ad Grant is a reliable way to accomplish your digital marketing goals.

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Nonprofit Transparency Best Practices: Building Donor & Public Trust

Whole Whale

Charity Navigator reviews organization websites and uses data from their IRS Form 990 to rate how efficiently a charity will use donor support, the health of its programs over time, and its level of commitment to accountability. The above image comes from Guidestar by Candid. Hint: they’re not all downloadable PDFs!

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