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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

Building off the concepts of arousing and dominant emotions, the digital marketing publication Marketing Land studied reactions to viral images online to determine if viewers experienced positive, negative or neutral emotions. But if you tell a story that makes viewers feel afraid or sad, expect more comments than shares.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Image from Flickr by Xurble. But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. We want our donors to be advocates.

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These 3 Types Of Nonprofits Spend The Most On Advertising According To This 2021 Study

Kindful

The Nonprofit Advertising Benchmark Study is a report from Whole Whale , a B Corp digital agency that works with nonprofit and social impact organizations. This image is from Music Worcester , a nonprofit that spent $53,416 on advertising in 2020. The data in the study comes from Cause IQ , the leading nonprofit data platform. .

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How to Navigate the Post-COVID Novel Nonprofit Economy

Bloomerang

Brian Solis , Global Innovation Evangelist and Digital Anthropologist, calls this Generation Novel, or Gen N. The digital revolution created hyper-connection. Gen C’s digitally-connected consumers were heavily influenced by the very nature of these experiences. The pandemic hastened digital interactions; the experience evolved.

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8 Hints for the Non-Photographer

Connection Cafe

Here’s some simple tips on to get nice shots with a digital point and shoot camera. Optical zoom vs. digital zoom. Avoid using your digital zoom if possible to preserve your images maximum quality. Read the manual. You saw it here first, folks. It may look compact and simple, but looks can be deceiving!

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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

Hint: A great time to do this is when you are creating your annual budget and marketing plan. Hint: I typically recommend posting 3-4x per week per channel as a starting point. If you landed on your organizations Instagram feed, would you be able to quickly tell what the mission is based on the videos/images posted in the grid?

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How to Use Storytelling for Nonprofits to Tug Heartstrings and Raise Funds

Get Fully Funded

hint: it’s very helpful if you can make your “character” a specific person/animal or small group of people/animals that you can attach names to). Some of the most compelling images and videos are snapped in an instant on a smartphone. The first thing your readers should see is an image that makes them want to know the story behind it.