ASU Lodestar Center Blog: Research Friday: Social Media is all.
ASU Lodestar Center
MAY 27, 2011
Followers" and "friends" want to do more than just donate to your cause — they want to hear from you, talk to you, and feel like theyre a part of your mission. The communication between my organization and the public must be continuous and personal and come from multiple sources. They want to connect.
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