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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Associations can build thought leadership through blogs, white papers, publications, and appearances on webinars and podcasts. You want to provide the most relevant and engaging resources, content and events, at just the right time, so you keep them moving through their journey. Will you send them additional content resources?

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Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. This is really important for content-heavy sites if your success metric is time spent on your websites. Analyze Performance.

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16 Ways to Grow Your Nonprofit Email List

Neon CRM

and a high unsubscribe rate can be a red flag to your email service provider and ultimately impact your ability to send emails at all. This results in better email open rates , email deliverability, and clickthrough rates, and lower spam complaint and unsubscribe rates. Small lists raised more money per contact, too.

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Effective Online Onboarding Strategies

Care2

Care2 and Parachute Digital teamed up to create a White Paper explaining just that! Use email, online petitions, and web or video content. Is there a higher Click Through Rate in one email vs another email? Are your supporters responding to specific content? Use each piece of communication as a measuring tool.

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Building a donor base or subscriber base by collecting contact information from those subscribing to newsletters, white papers, and other resources that you make available. Make sure the page provides relevant content and ideally is written for a large audience. Your website should be mobile ready and should load fast.

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Maximizing Multichannel Fundraising for Higher Education

Connection Cafe

If you haven’t watched fundraising expert Joe Garecht’s Heating Up Multichannel Fundraising webinar or read his Raising Money through Multichannel Communications white paper, we highly recommend you do so. It’s also advised to closely monitor your direct mail solicitation response rates and track your ROI. People like variety.

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This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

Do you have a digital marketing process in place to manage your content, social, email, and engagement activities? In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. Structure Content With An Introduction, Body, and Conclusion.

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