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It’s Not Too Late: 3 Strategic Year-End Fundraising Tips

Bloomerang

The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone. Add contact information at the end of the email. If someone wants to reach you by phone or email, it should be easy for them to do so.

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Nonprofit Donor Retention 101: Always Do This

Bloomerang

There were two instances this year where I made gifts over and above what I had intended and they both involved personal contact from someone in the development office (director or gifts officer). Being thanked for my previous gift was much more persuasive than receiving multiple emails and direct mail letters.

Retention 112
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How to Show Donor Love this Valentine’s Day

Qgiv

It helps to personalize each message rather than address them as “Dear Donor” so instead, get a contact list together and tailor your message to each donor. You could start by reaching out to donors via phone to check in and ask how they’re doing and express your gratitude for their support.

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Microsoft HelpBridge: A Disaster Response App

Tech Soup

HelpBridge has no usage fees beyond your phone operator’s SMS fees and any donations you make. It is available on the Android, iOS, Windows Phone platforms. It does this by simultaneously: Sending an e-mail to people you choose. You can create and manage your emergency contact lists. All that in one little app.

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5 Ways Good Technology and Data Improve Our Community Foundation’s Morale

Connection Cafe

First and foremost is clean, standardized, and updated mailing information. Returned mail is a hassle. Not only does it result in lost contact with donors or prospects, but it is costly in staff time and resources. Updates are also required by mass mailing houses. Free eBook: Internal Controls for Grantmakers.

Data 37
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Five 2018 Political Campaign Trends that Nonprofits Should Use Too

The Science Behind Engaging your Supporters

As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. The relational organizing approach entails mobilizing a campaign’s supporters to contact their friends and family, asking them to volunteer, vote, or donate.

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Peer-to-Peer Fundraising Best Practices: Event Marketing

Qgiv

Direct mail appeals are most successful with Baby Boomers. That doesn’t mean they don’t appreciate a personal touch; the next most popular method of receiving updates was through personal phone calls. Segment your email contact lists based on people’s experiences with you. Direct mail tips. Advanced email marketing tips.