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Main Ingredients to a Nonprofit Digital Campaign

EveryAction

Nonprofits like Conservation International use video to (literally) lend a voice to the voiceless in pursuit of spreading awareness of their causes. Whether your goals are centered on fundraising, advocacy, or awareness, a kick-off event can help you build financial, political, or social momentum that will fuel your campaign's next phase.

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3 BIG reasons not to build a Mobile App!

Whole Whale

As a reader of this, you’re probably in a decision phase around how to build out your nonprofit’s mobile strategy towards impact. You’ve set a goal of 5,000 monthly active users (MAU), which seems conservative based on your email list of 100,000, which averages a 20% open rate and 2.6% It’s now time to go to market.

Mobile 96
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The Environmental Case for Remanufactured IT

Tech Soup

The energy is used up in the production phase. It also conserves materials. So retaining valuable and often toxic materials as long as possible is another reason why reuse is so important for conservation. That's because remanufacturing significantly reduces total energy consumption of these very resource intensive devices.

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Year-end Fundraising Domination!

Connection Cafe

Of course, my first question was what made 2011 year-end fundraising different from years past, and I was excited to hear from Sara Thomas, Senior Manager, Digital Marketing at Ocean Conservancy on their year-end success. Thanks to Sara and Tobi for reinforcing the themes of a multi-phased approach to year-end fundraising and starting early!

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Should E-Waste Be the Primary Focus of Green IT?

Tech Soup

It's important for manufacturers of IT equipment to improve energy efficiency, reduce toxics, significantly reduce the water intensity of their manufacturing, and introduce or support recycling opportunities at all phases of a device's lifecycle.

Green 56
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How to Start a Nonprofit: 12 Essential Steps for Success

Bloomerang

World Wildlife Fund Mission statement: The mission of World Wildlife Fund is to conserve nature and reduce the most pressing threats to the diversity of life on Earth. These supporters can give your nonprofit the boost it needs in your crucial start-up phase. Volunteers comprise one-third of the nonprofit workforce in the U.S.

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Benetech: the Equilibrium Change Machine

Beneblog: Technology Meets Society

We can just blow up the old model while striving for the next phase of equilibrium change. Born Accessible: The Final Frontier Which brings us to our third phase: the one we have started but not yet completed. Using the best practices in science and activism, Miradi brought business-like project management tools to conservation.

Change 100