Comment Measure Metrics Ratio 
Beth's Blog: How Nonprofits Can Use Social Media
MAY 2, 2011
It can be an informal study and fairly simple to do. You identify a list of similar organizations and collect specific metrics to compare. Benchmarking, whether an informal or extensive research study, can be an incredibly valuable exercise because the numerical analysis can help you craft realistic measurable objectives.
Connection Cafe
OCTOBER 4, 2018
Overhead to program expense ratio. There’s also no question that ratios can be valuable tools for evaluating charitable groups. If we continue trying to measure social change by financial criteria alone, we’ll never have full view of the inputs and processes necessary to create lasting impact. How is ROI calculated?
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Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 16, 2009
You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 8, 2014
You can also invite Alums to share what they’re up to as part of your engagement strategy on social channels, either as a dedicated post or part of the conversation in the comments. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. pic.twitter.com/PXdIUl0IIQ.
Amy Sample Ward
APRIL 27, 2009
I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.
Connection Cafe
AUGUST 13, 2012
Post your comments in the form of a question. Respond to comments. The part that's still very tricky for most is measuring the impact of these activities. Try calculating a ratio of how many people comment and/or like and/or share your posts divided by how many like your page. Metrics, metrics, metrics.
Amy Sample Ward
AUGUST 18, 2009
Identify what measures of success can be used. You know who and what, and you identified where you want to go, but before you dive in you also need to establish how you can measure and monitor activity from day 1 onward. Liveblogging notes from Beth Kanter’s NTC session on “Mapping your social media strategy to metrics&#.
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