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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

A matching grant pledge prior to the big day encouraged supporters to dig deep, resulting in a 40% revenue increase compared to the previous year’s total by the time the day drew to a close. Those results should give pause to anyone convinced that email is losing sway to text messaging, social media, or other channels. “I

Test 52
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Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising

The Modern Nonprofit

Nonprofits, heavily reliant on digital channels for fundraising, face new challenges in adapting to these legislations. The compliance is not just a legal necessity but also a trust-building measure with their donors and supporters.

Support 103
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How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

Along with measuring against impact results, it is important to look at how much time has been invested. How much effort are your social media channels really worth? What are the right tools to help measure success? Measure program success, not just analytics. Simply Measured. By Sacha Evans. Sprout Social.

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Text-to-Give: The Ultimate Guide to Mobile Fundraising

Bloomerang

This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. Text-to-give (also known as text-to-donate, text-to-pledge, or text fundraising) is a form of mobile fundraising that asks donors to send a keyword to a text fundraising phone number.

Mobile 59
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How to find donors online – 22 ideas that work

Whole Whale

They have a landing page and can be promoted across many channels or used as a search engine marketing page. Pledges to reduce use or avoid a purchase decision can be built with any basic form tool and offer a way to promote a campaign that builds an email list with an evergreen ask. In-line CTAs. Scan sites like Change.org or Care2.com

Ideas 98
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Social Media and Cute Dogs Go Mobile And Other Cute Animal and Nonprofit Tales

Beth's Blog: How Nonprofits Can Use Social Media

The App also provides: adoptable dog search by zip code, simple giving to help homeless pets, and their grassroots pledge to start seeing invisible dogs. I asked Best Friends Marketing Coordinator Claudia Perrone how they were measuring success. The ultimate KPI, of course, is dog adoptions. Increase post sharability.

Turkey 101
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How to Set Up Recurring Donations for Your Nonprofit in 9 Steps

Neon CRM

Unlike a pledge—where a donor promises to make a gift later but not in the present—a recurring donation means funds are donated right now and then again at regular intervals. Use SSL encryption and comply with industry-standard security measures to protect donors’ financial information. Then test it again. Did it work?