Becoming A Social Media Savvy Nonprofit, Nurturing A Social Culture Through Personal Use
Beth's Blog: How Nonprofits Can Use Social Media
JULY 28, 2009
The listening as a first step is familiar - it's free market research, it's brand monitoring, it's an analysis of press mentions. Using social media listening is somewhat more difficult to imagine, perhaps, if you're managing programs or at the policy/funding level. Tags: change management listening. Beth's Monitor.
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