Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2007

A few months back, I wrote about a Facebook campaign to reinstate Ranger Rick's Facebook profile. Ranger Rick Raccoon, the persona of the National Wildlife Federation , was taken down by Facebook staff because it violated the Facebook's terms of service (no fake people.) they are severely limiting their options.

Facebook 70

Facebook Profile Spam Profit 70

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Saw a 2X ROI on ad spending. Remarketing On Facebook.

Ideas 111

Ideas Donation Online Strategy 111

Achieve

AUGUST 27, 2020

100 feeds a family of four for a week). like Google Analytics and Facebook Pixel so that you can measure ROI for your marketing efforts. ?. ?. Facebook Payments. . Facebook Pixel. This is how Facebook tracks user behavior and allows you to target website visitors in your promotions. ?. ?. Easy buttons for.

Hosting 52

Hosting Discussion Virtual Registration 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. On Facebook: According to Non Profit Social Network Survey , 80% of respondents have a staff person dedicating 25% of their time to social media. Measure THIS!

ROI 50

ROI Social Media Measure Media 50

Care2

AUGUST 7, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" " All of the Causes have to be attached to a Guidestar -verified 501(c)(3).

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" " All of the Causes have to be attached to a Guidestar -verified 501(c)(3).

Causes 48

Causes Facebook Social Media Advocacy 48

Givinga

DECEMBER 4, 2018

The campaign donated a meal’s worth of money to food banks every time someone liked their Facebook page, combining philanthropy with social media marketing and brand awareness. Second, it empowers employees to choose the causes they benefit. Several years ago, Kraft Heinz began a digital giving campaign called Huddle to Fight Hunger.

Philanthropy 65

Philanthropy Examples Strategy Hunger 65

Care2

JUNE 13, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Over 179,000 nonprofits utilize Facebook Causes but just how sticky is Facebook?

Facebook 50

Facebook Social Media Advocacy Online 50

Nonprofit Tech for Good

DECEMBER 2, 2009

When I first started myspace.com/nonprofitorganizations almost 4 years ago I had no idea that it would evolve to become as large as it has, or that the brand/community/concept would spread to Facebook , then YouTube , and now Twitter. I was able then to tap into that community when I expanded into Facebook, Twitter, and YouTube.

Myspace 190

Myspace Teen Facebook Social Network 190

Care2

FEBRUARY 13, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Their Causes page garnered over $94,000 from 6,268 members in 50 days.

Causes 38

Causes Facebook Challenge Social Media 38

Achieve

JULY 2, 2019

If you can only focus on one channel, I’d pick Facebook for its advanced advertising capabilities and. Between the visual storytelling opportunities, real time update capabilities, almost all of the same advertising options as Facebook, and 1 billion active monthly users* – Instagram is a no brainer to me.

Social Media 52

Social Media Media Hints Social 52

Care2

MAY 8, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" See Frogloop’s recent article on Facebook Causes ).

Social Media 41

Social Media Studies Facebook Raise 41

Care2

FEBRUARY 25, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Their Causes page garnered over $94,000 from 6,268 members in 50 days.

Causes 38

Causes Facebook Challenge Social Media 38

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

While difficult to link cause/effect, it will be interesting to see what the long term impact is. How important are outside social reviews of your cause and its efforts to measure and improve? This tool allows you to shared today, that allows you to put all of your Google Alert feeds (which many of use get by email) into a dashboard.

Summary 94

Summary Social Media Measure Media 94

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI = (gain from investment - cost of investment)/(cost of investment).

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI = (gain from investment - cost of investment)/(cost of investment).

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI = (gain from investment - cost of investment)/(cost of investment).

ROI 53

ROI Social Network Social Media Advocacy 53

Bloomerang

MAY 31, 2022

Donor stewardship (also known as stewarding your donors ) is the process of developing strong relationships with supporters after they donate to your cause. When you create a tailored plan to build relationships with prospective major donors, you can earn more of these influential donations for your cause. Donor stewardship.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Nonprofit Tech for Good

APRIL 5, 2021

Known for having higher engagement than other social media, Instagram is evolving and it is becoming increasingly more difficult for nonprofits to get exposure in the Instagram Feed. In most cases, your avatar should not include text as it would be too small to read in the Instagram feed on a smartphone. Emojis can be hashtags).

Practice 363

Practice Nonprofit Avatar Social Media 363

Nonprofit Tech for Good

APRIL 24, 2010

I have been mulling this post over for months, and with some recent changes made by Facebook, the time has come. Some of the opinions I express below I have had for a while and speak to them in my webinars and trainings, but some are so recent that I am still in the stage of “Seriously Facebook? That said, people love Facebook.

Facebook 242

Facebook ROI Nonprofit Mail 242

Care2

FEBRUARY 6, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Facebook has not always proven the best tool for bringing in donations.

Social Media 28

Social Media Facebook Advocacy Organization 28

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. You can actually go back and review your entire feed. Microblogging in a Museum Context.

ROI 50

ROI Widget Metrics Cambodia 50

Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ” Think about it. Word of mouth, etc.

Track 41

Track Social Media Media Advocacy 41

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

How often should an organization post to Twitter or send out updates on Facebook? I know of some but they would pick my Facebook personal profile instead of the Organization's Page I am admin of. Is the stigma of having fans or cause supporters with 'questionable' Facebook profiles true? Thank you Kevin! Is that true?

Social Media 50

Social Media Examples Professional Learning 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2010

Many of this latter group of are veterans of what Extraordinaries’ Jacob Colker calls the “Command & Control Model” – programs that seek to control the relationship of the volunteer with the organization and/or cause. Until recently Command & Control made sense. Outreach/Marketing. Fear of Failure vs. Fear of the Unknown.

Volunteer 104

Volunteer Network Organization Help 104

Care2

FEBRUARY 20, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" I followed with a post to our blog , Facebook pages, Twitter and an email blast.

Case Study 35

Case Study Local Studies Social Media 35

Care2

FEBRUARY 12, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" For more details, check out the full survey.

Social Media 28

Social Media email Advocacy Case Study 28

Care2

FEBRUARY 7, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Never miss a post by subscribing to frogloops RSS feed. The truth is, Web 2.0

Social Media 31

Social Media Web Advocacy Media 31

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" There was a great discussion about social networking, particularly Facebook apps.

Interaction 28

Interaction Social Media Advocacy Fundraising 28

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. Chapter 3 :: Find Your Facebook Voice.

Social Media 264

Social Media Social Chapter Media 264

Care2

JUNE 30, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « How Sticky is Facebook? 60) Search « How Sticky is Facebook?

Social Media 40

Social Media Advocacy Online Tips 40

Care2

FEBRUARY 1, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

West Virginia 28

West Virginia Integration Social Media Virginia 28

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Tens of millions of people are doing business online.

Social Media 47

Social Media Online Advocacy Media 47

Care2

JUNE 16, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Media 34

Social Media Advocacy Donor Online 34

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" LinkedIn, Facebook, MySpace). Facebook : Fastest growing demographic is 55+.

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

MARCH 3, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Facebook is another good example of this.

Social Media 31

Social Media Local Advocacy Media 31

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" How is this valuable? All rights reserved.

Demographics 28

Demographics Social Network Social Media Network 28