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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg. And the only way to know is to test.”

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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

The organization I helped found as Colorectal Cancer Coalition in 2005 officially became Fight Colorectal Cancer on Monday, March 6, 2011. I hope it's a fun read for anyone either looking to redo their own small nonprofit brand, or who wants a deeper dive on what we did at Fight Colorectal Cancer. Let's Raise a Brand!

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Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling

Qgiv

It paints a complete picture of the people you serve and the opportunities they can capitalize on with some help from within their community. According to a guideline published by M+R, a useful quick test for your own messaging is to simply answer the question: If the subject of this story were to read it, how would they feel?

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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

The organization I helped found as Colorectal Cancer Coalition in 2005 officially became Fight Colorectal Cancer on Monday, March 6, 2011. I hope it’s a fun read for anyone either looking to redo their own small nonprofit brand, or who wants a deeper dive on what we did at Fight Colorectal Cancer. It’s a statement.

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How to Enhance Your Nonprofit’s Written Content with Artificial Intelligence

Nonprofit Tech for Good

There are many ways your nonprofit can test the AI waters , h owever, in this post, we’re focusing on how you can use AI to improve your organization’s written content. Prompt: “Write a heartfelt, authentic letter to participants in my walk-a-thon benefitting breast cancer research. It should begin, Dear x.

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How to Show Visual Impact on Your Online Donation Forms

Qgiv

Boys and Girls Club of Dorchester added a banner image with cute pictures of children. Let’s look at some examples: Minnesota Ovarian Cancer Alliance. Minnesota Ovarian Cancer Alliance added images to their giving plans to show visual impact of a recurring gift. Test your landing page load times. That’s a wrap!

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How to Convert Peer-to-Peer Event Participants into Monthly Donors

sgEngage

Optimize Participant Retention The Multiple Myeloma Research Foundation is the only research foundation dedicated to finding a cure for this rare form of blood cancer. Explore identity and feelings : Use proposition testing; A/B test Facebook ads; conduct sentiment analysis.

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