article thumbnail

New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Leaders at the American Cancer Society in Atlanta went into last year’s GivingTuesday with a plan. Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. An aggressive email campaign was the foundation.

Test 52
article thumbnail

AI for Nonprofits and Social Good: Link Roundup

Beth's Blog: How Nonprofits Can Use Social Media

Most recently, we co-authored a policy brief for the Toda Peace Institute on the age of automation and it implications for civil society. Their AI system — dubbed Lymph Node Assistant, or LYNA — was able to detect cancer better than human pathologists. There is a section on recommended responsible practices for AI. Social Change.

Cancer 93
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

14+ Excellent Nonprofit Annual Reports

Whole Whale

The nonprofit lets the impact stand on its own on certain pages – no pictures, very little language, and lots of white space. Want to get your site checked for inclusive language before the end of 2021? Charity: Water’s annual report is the perfect example of keeping it simple, but effective. National Public Radio (NPR).

Report 85
article thumbnail

Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

Tycely Williams, chief development officer of The Bipartisan Policy Center, encourages nonprofits to step outside expectations. “A When segmenting your list, be careful about language that could alienate certain donors. But it turns out that identity-focused language can be even more powerful.

email 80
article thumbnail

Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

Tycely Williams, chief development officer of The Bipartisan Policy Center, encourages nonprofits to step outside expectations. “A When segmenting your list, be careful about language that could alienate certain donors. But it turns out that identity-focused language can be even more powerful.

email 72
article thumbnail

How to Apply for the Google Ad Grant in 5 Easy Steps

Whole Whale

You don’t qualify for the Google Ad Grant if you are a: Hospital or healthcare organization (nonprofits working in the healthcare space, such as lung cancer research or aphasia awareness , still qualify) Government entity or organization School, academic institution, or university (check out Google for Education for its schools program).

Grant 98
article thumbnail

Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

Basic knowledge of Hypertext Markup Language (HTML) will make or break your social media campaigns. Create a Simple Media Policy. Nonprofits like Amnesty International, PETA, the American Cancer Society, the Sierra Club, and the Susan G. Learn Basic HTML. It is a fundamental shift in how people use the Internet for social good.