Why is Donor Retention Rate So Important?
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AUGUST 26, 2021
Darrell Law is the VP and Chief Growth Officer at Infinity Concepts. He’s a 20-year veteran leader of a multi-campus megachurch and international television and radio broadcast ministry. Acquisition of new donors is a critical piece of any healthy fundraising program. What Is Donor Retention Rate? 876/2,000 =.438]
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