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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Put a human face on the cause through case studies, testimonials, and videos. For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. Blend time-tested principles with bold new applications.

Lesson 59
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Online Learning Trends That You Can’t Ignore

Gyrus

Today’s tech-savvy, social and mobile learners are no longer interested in traditional classroom training and demand learning techniques that blends best with their current working style and outlook. Mobile learning. Gamification. Who does not like to play games?

professionals

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Non-Profit Leaders as Personal Brands

Beth's Blog: How Nonprofits Can Use Social Media

In truth, however, your ability to effectively blend the two turns on how you frame your role within your non-profit organization. For example, younger donors may prefer to see the impact of their donations through photos on Instagram or short 15-second Viddy videos, while older members enjoy data-driven blog posts, white papers or podcasts.

Profit 103
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Boosting Your Association's Revenue with Attractive Microcopy

Association TV

You want current and potential members to visit your website and sign up for memberships, subscribe to your newsletter, look at your different pages and watch your videos. We particularly appreciate search bar suggestions, like how Spotify invites users to search not only a song title but an artist or a podcast too.

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Moment Capture/Sharing from Conference Sessions.

Beth's Blog: How Nonprofits Can Use Social Media

I captured this video clip at a session called "Gear Talk" by David Berlind during the Boston Podcamp last weekend. did not have a high-end camera (I used this camera which costs less than $200 reburbished) -didn't have any time to do any video editing and wanted to publish fairly quickly. Condenser versus Dynamic Mics.

Share 50
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Prioritizing Your Web Marketing Budget - What Slice of the Pie Should Social Media Get?

Beth's Blog: How Nonprofits Can Use Social Media

Geoff Livingston live blogged the Network Solutions Solutions Stars Video Conference -- by a team of Internet marketing and social media rock stars.    I kept wanting to blend them.   The advice is geared for small businesses, not nonprofits, but a lot of it relevant and translatable.  

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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

My chapter lays out a traditional ROI process that Nonprofit technology staff use to make major IT investment purchases such as hardware, video conference system, database system, etc. Here's some points on that: Blend the numbers and non-financial factors into a concise and informative presentation. ROI Story Telling.

ROI 50