To the Small Nonprofits on the Social Web: 5,000 is the Magic Number
Nonprofit Tech for Good
SEPTEMBER 11, 2012
I’ve observed this phenomenon on Facebook, Twitter, LinkedIn, Myspace, and Foursquare. Large national and international nonprofits have little problem reaching this benchmark, but small and some medium-size nonprofits will. The larger your communities, the higher your ROI. Work toward that goal of five thousand.
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