Benchmark Donation Headline Rate 
Pamela Grow
JUNE 28, 2023
According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. So, what do you think?
NetWits
NOVEMBER 29, 2011
Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. 2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph).
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EveryAction
SEPTEMBER 20, 2016
To truly understand the value of a tweet or Facebook post, you have to determine ahead of time exactly what sort of action you hope someone will take when they see it - click, share, sign up, donate, retweet, etc. Goal: Engagement Metric: Overall Engagement Rate. Goal: Website traffic Metrics: Clickthrough Rate, Visits.
Connection Cafe
FEBRUARY 5, 2018
The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. It’s especially gratifying to see this shift in a period where “rage donations” have grabbed headlines. in annual revenue.
Care2
AUGUST 22, 2013
Share a story, donate money, sign up for a contest, watch a video, etc.). Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). Who are the target audiences?
Get Fully Funded
AUGUST 1, 2022
If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Don’t ask people to support your Amazon Smile, grocery store affinity program, search engine donation scam, or anything else that doesn’t generate at least a couple of thousand dollars.
Care2
JANUARY 15, 2009
57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.
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