Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

Benchmark 31

Benchmark Convio Studies Marketing 31

Care2

MARCH 28, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Online 28

Care2

AUGUST 28, 2013

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. In short, more good emails = more revenue. If you break that down, it''s two per month, on average.

email 77

email Fundraising Rate ROI 77

Care2

MARCH 14, 2011

&# It’s a good question and hard to answer, especially if your online fundraising program is new and you have little data. Today, Convio released the Convio Online Marketing Benchmark Index Study. In short, Convio has sliced and diced the data to make it easier for online leaders (like you!) Key Findings: 1.

Raise 75

Raise Money Online Convio 75

Care2

APRIL 15, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Advocacy 28

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Retention rate (of participants, team captains, team members).

Metrics 42

Metrics Benchmark Fundraising Stats 42

AFP Blog

APRIL 28, 2011

CharityVillage Research: Benchmark Study Shows Online’s Strength : "Web-based fundraising is coming of age. That’s the conclusion of the 2011 Convio Online Marketing Nonprofit Benchmark™ Study, which evaluated the results of nearly 600 nonprofit organizations that use Convio's software.

Benchmark 24

Benchmark Studies Research Convio 24

Connection Cafe

MAY 9, 2013

Similarly, the results or value of efforts we make in our fundraising can accurately be measured in numbers. Key Numbers in Peer-to-Peer Fundraising. Over time, we’ve isolated certain benchmarks that provide clues to the health of an event. Common peer-to-peer benchmarks include the following: Repeat attendance.

Analytics 40

Analytics Benchmark Fundraising Metrics 40

Care2

OCTOBER 18, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 28

Convio Award Social Media Advocacy 28

Tech Soup

MAY 4, 2010

Convio released their 2010 Online Nonprofit Benchmark Study in March, based on results from nearly 500 clients. Email open rates remained steady at around 20% but click-through rates declined. As Convio found, average gift size declined. Its findings included: 14% growth in online giving overall.

Stats 43

Stats Online Giving Convio 43

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) How do you compare? Environmental $2.59

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) How do you compare? Environmental $2.59

Advocacy 44

Advocacy Social Media email Online 44

NTEN

APRIL 16, 2009

How did your last email fundraising appeal perform? Email marketing is the foundation for most nonprofits' education, advocacy, volunteering, and fundraising efforts online. Open Rate : The percentage of recipients who opened your email. Open Rate = # Emails Opened / # Emails Delivered. Jeff Patrick, Common Knowledge.

Metrics 53

Metrics email Campaign Rate 53

Connection Cafe

JULY 7, 2011

The following post is by Sheetal Persaud at hjc New Media , a Convio partner in Canada. Hjc specializes in integrated fundraising, brand building, and campaigning. And yes we know that BEGS is funny – us being fundraisers and all!) Do we hire people with these qualities as fundraisers? Author: Guest Blogger.

Convio 24

Convio Benchmark PowerPoint Rate 24

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

NOVEMBER 11, 2009

The second calculator shows benchmark values from a recent study so that you can compare the performance of your names with those of other organizations working in the same field. Benchmark average value of an email address. Source: Convio; The Online Marketing (eCRM) Nonprofit Benchmark Index™ Study January 2007.

email 56

email Benchmark Measure Advocacy 56

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Connection Cafe

MAY 27, 2011

Guest blog alert: Donna from Charity Dynamics (a Convio Solution Provider ) is sharing an real-life example of how integrated marketing and fundraising helped a nonprofit increase online revenue by more than 100%. A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results.

America 24

America Results Volunteer Offline 24

Care2

JULY 10, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Philip King: We absolutely do!

Social Media 34

Social Media Trend Advocacy Online 34

Connection Cafe

FEBRUARY 10, 2010

For example, Convio client Environmental Defense Fund ( [link] ) started out as an advocacy organization focused on preventing the use of DDT. The 2009 Convio Online Marketing Nonprofit Benchmark Study contains some good data on this synergy. Once again though, some industries have much higher participation rates.

Advocacy 28

Advocacy Homeless Convio Empowerment 28

Connection Cafe

APRIL 5, 2010

So for the fourth year in a row, Convio is proud to provide you the latest copy of our Online Nonprofit Benchmark™ Study with hopefully enough to satisfy every sweet tooth, or hardened online marketer. Overall, 69 percent of organizations raised more in 2009 than 2008, while 31 percent saw declines in their online fundraising.

Convio 35

Convio Benchmark Files Metrics 35

Connection Cafe

JUNE 27, 2013

Website traffic is down and website conversion rates are stagnant – yet online fundraising continues double-digit growth. So Chas Offut told us back in April when he and Dennis McCarthy presented a sneak peek of the Blackbaud 2013 Online Marketing Benchmark Study for Nonprofits at NTEN’s Nonprofit Technology Conference.

Benchmark 42

Benchmark United States Metrics Gift 42

Care2

FEBRUARY 3, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) CPC limit ? And we had to get creative.

Google 37

Google Grant Social Media Adwords 37

Care2

APRIL 2, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Adwords 51

Adwords Google Social Media Advocacy 51

Care2

JUNE 1, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) nonprofits in 2008.

Mail 47

Mail Social Media Online Advocacy 47

Connection Cafe

MARCH 14, 2012

win rate against our rivals, the Texas Longhorns. Last week the Run Walk Ride Fundraising Council , an independent group focused on supporting the non-profit fundraising event industry, released its 2011 report of the top 30 fundraising events in the US. I’m the world’s worst smack talker. Custom Solutions.

Texas 32

Texas Convio Stats Benchmark 32