article thumbnail

How to Start Your Data Analytics Journey

Association Analytics

What do members value most about their relationship? Even if you’re a beginner, you can start with a simple spreadsheet to see the impact of what it’s telling you. Try starting with membership data like the number of new members or your retention rate because your colleagues are used to seeing this type of data.

Analytics 169
article thumbnail

The Power of Podcasting: Making Audio Content for Nonprofits

sgEngage

Sourcing guest speakers and collaborators for your podcast provides an opportunity to strengthen your relationships with other nonprofit professionals in your community, even if they don’t end up becoming a guest speaker. This allows you to tailor your content calendar to your audience’s or guest’s preferences.

Audio 77
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Direct Mail Donor Acquisition: 10 Tips for Excellent Campaigns

Neon CRM

But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. The goal of direct mail donor acquisition isn’t only to secure a donation but to attract new donors and nurture ongoing relationships with them. Here’s why!

Mail 52
article thumbnail

Fundraising Basics: The Beginner’s Guide for Nonprofits

Neon CRM

This might include reaching a certain fundraising amount or achieving specific metrics like email open rates or donation page conversions. The average nonprofit has a 28.59% email open rate, while small organizations report open rates as high as 45.7%. Measurable: Ensure your goal is measurable to track progress and success.

Guide 52
article thumbnail

Simplifying nonprofit strategic planning for beginners 

Get Fully Funded

There is so much involving nonprofit work that is not specific or measurable, such as the relationships you build with the people you serve. For example, if your nonprofit is an animal shelter, your overall strategic goal might be to lower your euthanasia rate by 50%. Your main goals might have subgoals that go with it.

Beginner 111
article thumbnail

A Beginner’s Guide to Tracking In-Kind Donations for Nonprofits

Neon CRM

Hourly rate: The hourly rate approach can make it much easier to assess the value of those intangible in-kind donations like professional services or consulting. The nonprofit can use the standard hourly rate for such a professional and then track the time they spend volunteering for the benefit of the organization.

Track 52
article thumbnail

27 Recommended Affordable or Free Nonprofit Software Tools

Bloomerang

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution.