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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

SEPTEMBER 8, 2023

Focus on selling – Judge ads by sales results, not awards. Put a human face on the cause through case studies, testimonials, and videos. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Apply those lessons to general advertising.

Lesson 59
Lesson Fundraising Digital Test 59
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Tapping Small and Local Donors on Twitter: A Girls Inc. Case Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

FEBRUARY 20, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 31 came from either Chattarati or Twitter (difficult to track which one) 7 came from the Girls Inc.

Case Study 35
Case Study Local Studies Social Media 35
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Social Media ROI Case Study Slam Panel at 08NTC: Carie Lewis, Human Society

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

s choice award. s choice award Number of youtube video views of winning submission MEASUREMENT TOOLS - tangible Sourced links for new list names from marketing ??? We also do not track time ??? will be easier to track ??? Great thing about online marketing ??? trackable Raise awareness ??? High engagement contest ???

Case Study 50
Case Study ROI Social Media Contest 50
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CASE STUDY: Care2 Recruits 10,000 for CHEJ Campaign - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JUNE 21, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It was the most effective thing we did in the whole campaign.” Copyright © 2008, Care2.com

Case Study 31
Case Study Studies Social Media Campaign 31
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Earned Media: How to Stay Relevant and Track It - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Tracking Earned Media Monitoring earned media has become a lot easier and faster.

Track 41
Track Social Media Media Advocacy 41
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CASE STUDY: Marine Conservation Group Wins Victory with Care2 - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

AUGUST 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" To create a new comment, use the form below. Copyright © 2008, Care2.com All rights reserved.

Case Study 28
Case Study Conservancy Studies Social Media 28
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NPower Greater DC Region Technology Innovation Award - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

AUGUST 27, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Grantmakers Dive Into Web 2.0 | Main | Get a Google Earth Pro License for Free!

DC 28
DC Award Social Media Advocacy 28
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