Remove Audience Remove Headline Remove Mind Remove Storytelling
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3 Reasons Why Pinterest Is Still Relevant for Nonprofits

Nonprofit Tech for Good

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. The first question that probably comes to your mind when reading this headline is – “Pinterest? That’s just for pinning clothing and home improvement ideas, right?”.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles. Keep that in mind! For example: 1.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

With that in mind, here are nine marketing lessons other nonprofits can take away from charity: water. Identify Your Unique Value Proposition & Broadcast it to Your Audience. Harness the Power of Storytelling. After all, the people on the charity: water team are masters at storytelling.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. Lean into what works.

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9 Free Ways to Increase Your YouTube Views

See3

As we often tell our video clients, nonprofits are ultimately competing against cat videos for their audience’s attention. If you can hook your audience with a compelling video, there’s a much greater likelihood that they will visit your website to learn more about your cause or campaign. What’s the first step to pulling people in?

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How to Improve Your Website’s Emotional Appeals: 5 Tips

Pamela Grow

Understand your audience. Note the strategies used in each example that may also appeal to your audience. Research has found that emotion-based storytelling in communications can trigger positive reactions through the release of brain chemicals like dopamine and oxytocin. Understand your audience. Choose emotional words.

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The Case for Cause Marketing

Connection Cafe

While the ultimate owner—from a program accountability and budget perspective—of a company’s cause marketing initiative usually sits in the marketing department, we believe you need a variety of minds in the room to set the cause marketing strategy and reinforce cross-team alignment. Your most engaging storyteller.

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