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Nonprofit Email: The Rules of Engagement

Pamela Grow

of their total audience. Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. You’ll put your contact information, social media links, and, of course, your unsubscribe button. Imagine the missed opportunities!

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Here’s Where We’ll Be: Summer 2021 Edition

M+R

For nonprofit digital ads, the unmistakable headline of M+R’s annual Benchmarks Study has been continued growth. Major donors get the fanfare, the galas, and the special one-to-one contact. We hope you’ll join M+R and Rally on 7 July as we report the key findings and answer the biggest questions coming out of Benchmarks UK.

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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. According to The Urban Institute, there are roughly 1.8 million nonprofits in the U.S. ,

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

Custom Facebook Audiences. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Environmental activists divided donors into audiences based on time spent as an activist: 0-6 month activist. 6-12 month activist.

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Building a donor base or subscriber base by collecting contact information from those subscribing to newsletters, white papers, and other resources that you make available. For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose.

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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. grist.org’s ladder of engagement is elegantly simple and illustrates how their audience makes this journey from passive consumers of information to sustainable living champions. Source: grist.

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Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Need some metrics guidelines? Demographics: is the audience youre recruiting from the social network appropriate for your organization? Quantitatively, thats worth quite a bit as no one has been able to calculate this metric so thoroughly before. It works sort of like an online mortgage calculator. Job well done!