TechImpact

JUNE 24, 2014

There’s so much talk over where a nonprofit’s audience is online, and where a nonprofit needs to be concentrating their social media marketing efforts. But with over 2 billion users, everyone’s audience is on Facebook. Facebook is one of the most important social media channels for almost every nonprofit in operation today.

Facebook 142

Facebook Meme Social Media News 142

Tech Soup

APRIL 6, 2015

The Dress became one of the most quickly viral memes that the Internet has ever seen. Meme Me Up, Scotty. Newsjacking is the practice of "hijacking" or leveraging a current news story to help your messages get the attention of a wider audience. As communications tactics go, memes are cheap and easy to make.

Meme 36

Meme Nonprofit Reddit Facebook 36

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. You can also invite Alums to share what they’re up to as part of your engagement strategy on social channels, either as a dedicated post or part of the conversation in the comments.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. You could pick any channel, social or otherwise to set up an a/b test hypothesis. Verbal fads and memes come andgo in the blink of an eye. Share an example of your experiment in the comments.

Test 114

Test Impact Experiment San Francisco 114

Get Fully Funded

SEPTEMBER 6, 2022

What’s Your Audience Interested in? When planning content for your social media platforms, think first about your audience. If you share things that interest her, she’ll engage with you, liking your posts, commenting, and sharing. It just takes knowing your audience. After all, we’re talking about SOCIAL media here.

Social Media 124

Social Media Structure Media Social 124

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank. The Best Free Sources of Social Media Audience Research.

ROI 50

ROI Widget Cambodia Metrics 50

Nonprofit Tech for Good

DECEMBER 3, 2020

However, to stand out from the other nearly one hundred million Facebook Pages vying for likes, comments, and shares, your nonprofit needs to excel at Facebook to ensure News Feed exposure. Perhaps they can not get a Facebook ad budget approved or they are simply stuck in the outdated “social media is free” meme.

Facebook 364

Facebook Practice Avatar Nonprofit 364