Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Focus on selling – Judge ads by sales results, not awards. For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. The ads were hailed as beautiful, artistic, and innovative. Creativity matters only if it sells.
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