Nonprofit Tech for Good

OCTOBER 22, 2012

Recently both LinkedIn and Facebook dropped their integration with Twitter indicative of a trend – a maturing of the Social Web, if you will – where automated tweets or updates are generally frowned upon as they tend to be formatted poorly, lack authenticity, and clutter News Feeds on LinkedIn, Facebook, Twitter, etc.

Social Media 260

Social Media Social Chapter Media 260

Nonprofits Source

NOVEMBER 21, 2022

Is your digital marketing strategy taking full advantage of this trend? The Microsoft Ad Grant categorizes information based on what potential supporters are searching for. SEO, or search engine optimization, is the strategy your nonprofit uses to rank highly on search engines. . Did you know that online giving grew 4.1%

Grant 97

Grant Nonprofit Digital Metrics 97

Nonprofit Tech for Good

MAY 18, 2013

Recently both LinkedIn and Facebook dropped their integration with Twitter indicative of a trend – a maturing of the Social Web, if you will – where automated tweets or updates are generally frowned upon as they tend to be formatted poorly, lack authenticity, and clutter News Feeds on LinkedIn, Facebook, Twitter, etc.

Social Media 269

Social Media Social Chapter Media 269

Nonprofit Tech for Good

MAY 18, 2013

Recently both LinkedIn and Facebook dropped their integration with Twitter indicative of a trend – a maturing of the Social Web, if you will – where automated tweets or updates are generally frowned upon as they tend to be formatted poorly, lack authenticity, and clutter News Feeds on LinkedIn, Facebook, Twitter, etc.

Social Media 214

Social Media Social Chapter Media 214

Nonprofits Source

FEBRUARY 25, 2017

How content marketing impacts search ranking results (and why that matters). How to set up Google Search Console. How to set up Google Analytics. No marketer would disagree in the benefits of content marketing or Search Engine Optimization (SEO) for nonprofits. How Content Marketing Impacts Search Ranking Results.

Content 40

Content Leadership Marketing Files 40

Qgiv

JULY 21, 2022

Digital Layered Campaigns with Paid Search, SEO and Display Ads – by Stephanie Tippitt, BDI Essential Nonprofit Marketing Best Practices and 3 Marketing Channels to Try – by Scott G. Digital Layered Campaigns with Paid Search, SEO and Display Ads. I recommend using Google Grants as your initial base search strategy.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

Avoid Analytophilia Alexandra Samuel coined that phrase in a post on social media analytics and metrics about the greatest peril of social media: analytophilia. She recommends that you don't go into your analytics or stats program without composing a specific question first. Visitors are people who occasionally visit your blog.

Measure 95

Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. around 80% of the hits are coming from search. Search drives visitor behavior. hits come through search. I agree, but is a ratio the best number? It's around. But the stats.

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Many are discovering that traditional web analytics and metrics (like page view) are not appropriate. Source: Avinash Kaushik 's "Web Analytics An Hour A Day"). The Web is changing!

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

" That's a hard question for me to answer because as Kaushik notes and all of us bloggers know all too well -- many analytics programs do not track RSS feeds. Kaushik makes a distinction between "on-site" visitors or unique visits as calculated by your analytics program and "off-site" visitors.

Reflection 50

Reflection Measure Technorati Metrics 50

Nonprofits Source

JANUARY 13, 2017

Understand How Search Engines View Content. Search engines are becoming more sophisticated by the day. But, times have changed and Google is increasingly rewarding sites that provide relevant and useful answers to user searches. . These sites plummeted in search rankings losing valuable traffic to their website.

Research 89

Research Marketing Case Study Search 89

Connection Cafe

DECEMBER 5, 2017

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? You might find our Analytics Toolkit helpful! by Jann Schultz. by Jann Schultz.

Analytics 33

Analytics Data Analysis Metrics 33