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Social Media Analytics: The Basics

NonProfit Hub

If you really want to get the most out of socials, interpreting your analytics and using them to your advantage is key. . Engagement rate is the ratio of total impressions versus total engagements. Where are my analytics located? On Facebook , your analytics tab is actually named “Insights.” Congratulations! Post times.

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Digital Fundraising for Nonprofits: 6 Key Strategies

Nonprofits Source

As digital fundraising evolves, your nonprofit should track trends and adapt your fundraising strategies accordingly. Pay attention to SEO Search engine optimization (SEO) is changing your website’s content to align with Google’s search algorithm so your website appears higher on the search engine results page (SERP) for certain keywords.

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How to Conduct an Honest Mid-Year Fundraising Evaluation

Get Fully Funded

Your first step in a midyear fundraising evaluation is looking to see how much money you have raised year-to-date and whether or not you’re on track to hit your revenue goals for the year. If you have a CRM with an analytical dashboard, like Little Green Light or Bloomerang , you are presented with this number daily. Are you on track?

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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

As it turns out, people are 7 times more likely to visit a nonprofit’s website in a search result then they are through social media. On average, visits from social media represent 6.92% ( 65.33% of which is driven by Facebook ) of all traffic to nonprofit websites compared to 47.09% from organic search. Cost Per Impression (CPM).

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8 Event Budgeting Tips Every Event Planner Should Know

AccelEvents

Use these tips to help you prepare for budgeting unknowns, capitalize on your event ROI, and set your event on the right track. . Therefore, you should be right on track to align your event objectives with your KPIs. If you’ve run a similar event in the past, then you have some sense of expense ratios and trends.

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5 Technology Tips for Increasing Matching Gift Revenue

DNL OmniMedia

This tool can provide users with a ton of information on a company’s program guidelines with just a quick search of the business name. Match ratios. Donor activity is tracked from start to finish, employing strategic follow-up to drive additional completed matches. Be sure to continuously track these data points (and others!)

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5 Peer-to-Peer Fundraising Tips for Millennial Audiences

Achieve

A great way to keep track of all posts about your campaign and establish brand recognition is to create a hashtag for the campaign. an essential nonprofit KPI that all organizations should track. a company search tool like Double the Donation. Your team and donors can easily search their own eligibility this way. .