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Digital Fundraising for Nonprofits: 6 Key Strategies

Nonprofits Source

Optimize your web design Your website is likely the first place that prospective donors will turn to for more information about your organization and cause. Only 0.63% of Google searchers click on results on the second page, giving you very little room for error. Organize your content so it can be crawled and indexed by Google.

Digital 52
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Defining a Nonprofit Website's Google Analytics KPIs (Part 2)

Care2

In part 1 of this series, we discussed how to correctly install your Google Analytics. This is the most important part of your web analytics. Which KPI's your nonprofit organization ultimately uses will depend heavily on its goals and the goals of your website (your site does have a purpose, right?!?). Cost per visitor.

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Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which metrics will help you achieve it?

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Twitter Is 2nd After Google in Referrals To My Blog, But They Stay Longer.

Beth's Blog: How Nonprofits Can Use Social Media

In Google Analytics I'm closing looking at referrals. I did a comparison of time on-site with top referrals and Twitter referrals stay longer than Google. " Beth Dunn is using TwitterLocal with local artists -- a way to listen to a specific group of people who might be served by her organization's programs.

Twitter 74
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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Mastering an analytic approach to strategy and planning. Internalizing and externalizing an organization-wide culture of philanthropy. Is your site well organized and easy to navigate? . First, pretend you know nothing about your organization. if your organization ceased to exist, would people care ?)? .

Strategy 142
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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Second, social media isn’t enough on its own to expose your organization to a new audience. On average, visits from social media represent 6.92% ( 65.33% of which is driven by Facebook ) of all traffic to nonprofit websites compared to 47.09% from organic search. of all impressions were organic. Step 1: Define your goals.

Digital 111
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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

Analytics tools. ARC - gather data every morning and share with organization via email; issues that seem sensitive or are newsworthy will contact subject matter experts to follow up. Sarah - use google alerts and a page that we update with mentions. Here goes… Take aways: How to use listening. The right metrics.