Connection Cafe

JANUARY 12, 2015

The ratio of mobile-to-desktop donations also varied significantly across organizations. When measuring the top quarter of organizations with the highest mobile-to-desktop gift ratio, the average climbed to 17.8%. Crack open Google Analytics. Reality: Across all of the nonprofits we measured, an average 9.5%

Mobile 20

Mobile Fundraising Ratio Registration 20

Amy Sample Ward

APRIL 27, 2009

Analytics tools. Sarah - use google alerts and a page that we update with mentions. NWF - 363 employees, budget is around 90 million, one hour every morning and then throughout the day (google alerts and rss every morning, then if there is something that happens throughout the day). The right metrics.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank. Thinking Strategically About Social Media.

ROI 50

ROI Widget Metrics Cambodia 50

Nonprofit Tech for Good

MAY 18, 2013

Add Google Wallet to the list. Well, as of October 2012, Google Wallet is the first wallet service to launch the ability to donate online via a Google Wallet “Donate” button. The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly.

Social Media 267

Social Media Social Chapter Media 267

Nonprofit Tech for Good

OCTOBER 22, 2012

Add Google Wallet to the list. Well, as of October 2012, Google Wallet is the first wallet service to launch the ability to donate online via a Google Wallet “Donate” button. The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly.

Social Media 257

Social Media Social Chapter Media 257

Nonprofit Tech for Good

MAY 18, 2013

Add Google Wallet to the list. Well, as of October 2012, Google Wallet is the first wallet service to launch the ability to donate online via a Google Wallet “Donate” button. The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly.

Social Media 212

Social Media Social Chapter Media 212

Nonprofits Source

NOVEMBER 21, 2022

Like the Google Ad Grant program , Microsoft is offering a monthly grant to advertise on their owned and operated websites (such as Bing, AOL, Outlook, Yahoo, MSN, and Microsoft Edge). . The Microsoft Ad Grant launched in June 2022 and has some key differences compared to the Google Grants program. Tip 2: Optimize Your Landing Page.

Grant 97

Grant Nonprofit Digital Metrics 97

Nonprofits Source

FEBRUARY 25, 2017

How to set up Google Search Console. How to set up Google Analytics. The efficiency ratio , also known as the revenue to cost ratio. The best part of the efficiency ratio is that it doesn’t involve any complex math. Use the efficiency ratio to calculate the ROI of your marketing activities.

Content 40

Content Leadership Marketing Files 40

Bloomerang

JULY 6, 2022

After this page, the form continues by asking for donors’ payment information and offering a variety of ways to give, such as through credit card, PayPal, Venmo, and Google Pay. A/B testing is the process of designing two different versions of your giving form, then using website analytics to determine which page had a higher conversion rate.

Donation 91

Donation Practice Gift Nonprofit 91

Qgiv

JULY 21, 2022

Patton, Donorly Multi-channel Marketing Strategies with Branding and Google Ad Grants – by Carl Diesing, DNL Omnimedia Turn Your Social Media Feed into a Viable Fundraising Channel – by Ryan Thomas, Oneicity. Google Grants. I recommend using Google Grants as your initial base search strategy. Paid Google Ads.

Channel 59

Channel Marketing Fundraising Nonprofit 59

ASU Lodestar Center

MARCH 14, 2018

Google puts a lot of weight on Page Speed, User Experience, and other elements that contribute to how well your organization is seen online. Donors can utilize digital wallets and send their donations through different platforms, such as Google Pay and Apple Pay, making the process fast and simple. No Need to Plan Events Solo.

Trend 60

Trend Marketing Fundraising YouTube 60

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

Avoid Analytophilia Alexandra Samuel coined that phrase in a post on social media analytics and metrics about the greatest peril of social media: analytophilia. She recommends that you don't go into your analytics or stats program without composing a specific question first. Gathering insights: What is the style of the writing?

Measure 95

Measure Tips Metrics Bookmarking 95

Bloomerang

JULY 20, 2023

Explore the available fundraising platform options using Google and software reviews. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio. Google Ad campaign Google processes billions of searches per day, making it a crucial platform for connecting with individuals who are researching vocabulary related to your nonprofit.

Ideas 81

Ideas Online Fundraising Tips 81

NTEN

MAY 5, 2015

One of my first jobs in tech 1,000 years ago was as “Text Production Lead” on a music encyclopedia CD-ROM (Google it, kids). My big takeaway is this: currently there are very sophisticated predictive analytics being used to recommend movies and serve up ads. Foundation Center has been working on automating much of this work.

Data 36

Data Conference Report Proposal 36

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. I agree, but is a ratio the best number? But the stats.

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Many are discovering that traditional web analytics and metrics (like page view) are not appropriate. Source: Avinash Kaushik 's "Web Analytics An Hour A Day"). The Web is changing!

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

You can look at Unique Visitors Trends from Google Analytics (grain of salt about looking at numbers only) and the Feed Subscribers Trends from Feedburner. If you use wordpress, Joost Blog Metrics you can get a comment to post ratio. What you want to know - is the number of visitors and subscribers going up and to the right.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

" That's a hard question for me to answer because as Kaushik notes and all of us bloggers know all too well -- many analytics programs do not track RSS feeds. Kaushik makes a distinction between "on-site" visitors or unique visits as calculated by your analytics program and "off-site" visitors.

Reflection 50

Reflection Measure Technorati Metrics 50

Nonprofits Source

JANUARY 13, 2017

But, times have changed and Google is increasingly rewarding sites that provide relevant and useful answers to user searches. . Back in 2011, Google Panda was released with one purpose in mind. It would be a stretch to prove a link between the post and exceeding donation goals without tracking analytics. What was the result?

Research 89

Research Marketing Case Study Search 89