Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

For blogging, you have to use a couple of different tools to get the different metrics you need. The tools include Google Analytics, PostRank, Feedburner, and others. Analyzing Your Blog Content With Metrics and Insight Of course, you need to set overall goals for your blog and understand your audience. Are they tips?

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

The success of your blog, or any social media effort, depends on your willingness to solicit feedback and take corrective action when necessary. If you want to have a successful blog that supports your organization’s goals and adds value, improvement should be continuous. Visitors are people who occasionally visit your blog.

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Measure Tips Metrics Bookmarking 95

Nonprofit Tech for Good

MAY 18, 2013

Blogging: 10 Hours Weekly. Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.” That said, in the book I wish I would have written to “Follow on a 1:1 ratio or at least follow more often” – here are four reasons why.

Social Media 258

Social Media Social Chapter Media 258

Nonprofits Source

FEBRUARY 25, 2017

How to set up Google Analytics. But I also blame the substanceless blogs showing off the “ amazing ” results of inbound marketing. “ How to Increase Email Open Rates! But I also blame the substanceless blogs showing off the “ amazing ” results of inbound marketing. “ Anyone can blog.

Content 40

Content Leadership Marketing Files 40

Nonprofit Tech for Good

MAY 18, 2013

Blogging: 10 Hours Weekly. Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.” That said, in the book I wish I would have written to “Follow on a 1:1 ratio or at least follow more often” – here are four reasons why.

Social Media 207

Social Media Social Chapter Media 207

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. He did and gave me permission to blog! He went on to say something that made me pause for a minute: The user behavior on my blog is quite different. via Kevin Gamble (see larger here ).

Measure 50

Measure Social Media Tools Technorati 50

Bloomerang

JULY 6, 2022

A/B testing is the process of designing two different versions of your giving form, then using website analytics to determine which page had a higher conversion rate. Businesses usually match at a 1:1 ratio, but some match at a 2:1 or even 3:1 basis. Maximizing online donations. Encourage supporters to share your giving page.

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Donation Practice Gift Nonprofit 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric.

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Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

My blog is worth $314,448.78. How much is your blog worth? I was inspired by Connie Bensen , a community strategist, who shared a post celebrating the success of her blog over the past year. About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. Okay, I'm procrastinating.

Reflection 50

Reflection Measure Technorati ROI 50

Qgiv

JULY 21, 2022

The KPI goals (Key Performance Indicators) that gauge your success will vary for these campaigns and would include: Click-through-rate Conversion rate Impressions Website traffic Attribution & direct donation revenue. Pro tip: don’t ignore your website conversion rate. Remember, it’s not always about the ROI.

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Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

There is a lot of discussion on the topic on web strategy blogs and from social media strategy gurus like Owyang. There's also a lot of talk in the nonprofit blog space prompted by a recent Netsquared ThinkTank and some great thinking on the topic, particularly by Wendy Harmon of the Red Cross, mostly focused on ROI.

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Metrics Social Media Media ROI 56

Nonprofits Source

JANUARY 13, 2017

Google, with it’s over 200 ranking factors , include on-page factors such as bounce rate , average time spent on a page, and pages viewed per visit. It would be a stretch to prove a link between the post and exceeding donation goals without tracking analytics. How to set up Google analytics.

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Research Marketing Case Study Search 89