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Social Media Analytics: The Basics

NonProfit Hub

If you really want to get the most out of socials, interpreting your analytics and using them to your advantage is key. . Engagement rate is the ratio of total impressions versus total engagements. Where are my analytics located? On Facebook , your analytics tab is actually named “Insights.” Congratulations!

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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

But getting high-quality event analytics requires high-quality, accurate numbers—which means carefully tracking data along the way. Cost-to-Revenue Ratio. To get your cost-to-revenue ratio, divide the overall cost of the event by the revenue generated, and once again multiply by 100. Event Attendance Rate.

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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Wild Apricot

Conversion Rates. Data Analytics. Today, sales teams harness the power of big data analytics, artificial intelligence and machine learning to improve performance and future proof profitability. Data Analytics Software. Average Win Rate is the ratio of closed won deals over the total number of won and lost deals.

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Mastering an analytic approach to strategy and planning. A good ratio is three or four non-ask (cultivation) emails for each one with an ask (solicitation). When sending emails, personalize them as much as possible to secure higher open and conversion rates. Personalized emails have an average open rate of 18.8%, which is 5.7%

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Defining a Nonprofit Website's Google Analytics KPIs (Part 2)

Care2

In part 1 of this series, we discussed how to correctly install your Google Analytics. This is the most important part of your web analytics. Google Analytics has proven particularly helpful for content-based sites and commerce sites. Bounce rate. Abandonment rate. Unique visitors per day/week/month.

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Enhancing Your Major Gift Fundraising Strategy with Analytics

Connection Cafe

As a fundraising analytics consultant, I see a variety of development program structures and fundraising strategies. Here are a few tips and recommendations on how to approach analytics projects to enhance your major giving program.

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Does Your Nonprofit Need a Website Revamp? How to Tell

Top Nonprofits

Review the analytics from your nonprofit’s website. If your conversation rate is low or bounce rate is high, it’s a good indicator that your site isn’t engaging your visitors. Whichever page converts at a higher rate should be considered the more effective option and then implemented on your site.

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