Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

Screencast 50

Screencast Analytics Measure Web 50

Connection Cafe

MAY 22, 2013

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. Define your key metrics – Do you want to increase form conversion rates, or increase average gift size, increase the number of people signing up for sustaining gifts, or some other factor?

Technique 44

Technique Analytics Google Test 44

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

September 17, 2007 There is an interesting discussion happening between Holly Ross, soon to be ED of NTEN, and Allan Benamer , about web statistics, and whether or not nonprofits should be “transparent&# and publish their web statistics. Why bother having a web site at all? Your site, zenofnptech.org, is already on Quantcast.

Stats 100

Stats Web Statistics NTEN 100

Connection Cafe

MAY 20, 2015

Statistical data help us understand how our programs are performing and highlight opportunities for improvement. Fundraising performance metrics. Compare your performance to industry benchmarks. When we dug into the event metrics, an interesting picture emerged. Develop your own benchmarks for the coming year.

Benchmark 20

Benchmark eBook Registration Indiana 20

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. You've probably already heard statistics like these floating around at various conferences and presentations. Get the report and read it. It points to some great momentum in online giving.

Attention 36

Attention Metrics Online Fundraising 36

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. These reports can include stories of program success, testimonials from program participants, and statistics that show the impact of your nonprofit’s work.

Donor 52

Donor Management Guide Retention 52

Bloomerang

JULY 20, 2023

Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. For example, if your primary goal of a crowdfunding campaign is to raise $10,000, then you’ll know that total revenue is one of the important metrics to keep track of throughout the campaign.

Ideas 79

Ideas Online Fundraising Tips 79

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

The survey looked at nonprofit’s self-reported results, goals, time investment, and measurement approaches for Facebook, although I wonder if you can really answer the big picture question without looking at how nonprofits use Facebook in the context of an integrated strategy and good measurement practice benchmarking study.

Measure 96

Measure Organization Metrics Analytics 96

The Modern Nonprofit

FEBRUARY 20, 2024

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. Sign up for a Google Analytics account and install the tracking code on your website to start collecting data.

Websites 59

Websites Guide Impact Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. I don't think this metric has any meaning in isolation.

Reflection 50

Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

In 2014, it rang in the new year with a new series of its Internet data reports , which aggregate a range of statistics to help make some sense of what’s happening in terms of Internet usage around the globe. Benchmark Studies and Examples. Other data sources also enable the corroboration and verification of social media data.

Policy 103

Policy Social Media International News 103

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. Recurring Giving Benchmarking Analysis says so.

Statistics 81

Statistics Trend Benchmark Blackbaud 81

Connection Cafe

DECEMBER 5, 2017

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? You might find our Analytics Toolkit helpful! by Jann Schultz. by Jann Schultz.

Analytics 33

Analytics Data Analysis Metrics 33