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Web Analytics Resources for Nonprofits

Tech Soup

Web analytics can help reveal how much traffic your site is getting and how people are finding it. You can also use analytics to see how long people are staying on your site and which pages are the most popular. But are you missing out on some of the most useful features in Analytics? Google Analytics Academy.

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Event Management Software for Nonprofits: Top Tools for 2024

Qgiv

This versatile software helps you consolidate donor data, centralize assets, enable the creation of integrated campaigns across various channels, and provides analytics on donor engagement. Pricing Mailchimp offers multiple monthly plans based on specific features and contact quantities, including a free beginner plan.

professionals

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Direct Mail Donor Acquisition: 10 Tips for Excellent Campaigns

Neon CRM

When it comes to identifying potential donors, the donor analytics in your nonprofit CRM should help you see who in your database shares characteristics with your active supporters and build segments based on that. This is especially true if you’ve tested different versions.

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Facebook Custom Landing Tabs + Measurement = Best Practice

Beth's Blog: How Nonprofits Can Use Social Media

This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. It doesn’t have to be a static content either, it can change according to your organization’s activities. The Techy Stuff.

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A/B Split Testing 101: Tools and Tips for WordPress Site Optimization

Byte Technology

One great way is to initiate A/B split testing. Lots of web design firms perform A/B split testing for their clientele (Byte Technology included!), The free plugin version is incredibly easy to set up and use—indeed lots of people already have it installed on their site—and it works a little differently than other testing platforms.

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9 Sessions You Can’t Miss at #bbcon 2016!

Connection Cafe

1:30 PM – Google Analytics to Make Your Organization a Fundraising Powerhouse. Monthly giving still continues to grow and what I love about this session is that it will focus on the growth of existing programs and how organizations should evolve, test and focus on upgrades and retention.

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Get the Most Out of Engagement Scoring

Association Analytics

Test things. A Free Tool for Beginners. The post Get the Most Out of Engagement Scoring appeared first on Association Analytics. If this is the case, you should combine them into broader buckets with similar activities to get to a manageable number. Implement your engagement score model! Be flexible.

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