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Web Analytics Resources for Nonprofits

Tech Soup

Web analytics can help reveal how much traffic your site is getting and how people are finding it. You can also use analytics to see how long people are staying on your site and which pages are the most popular. But are you missing out on some of the most useful features in Analytics? Google Analytics Academy.

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A/B Split Testing 101: Tools and Tips for WordPress Site Optimization

Byte Technology

One great way is to initiate A/B split testing. Lots of web design firms perform A/B split testing for their clientele (Byte Technology included!), The free plugin version is incredibly easy to set up and use—indeed lots of people already have it installed on their site—and it works a little differently than other testing platforms.

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The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

These resources are perfect for beginners and veterans wanting to learn and develop their social media skills. In a recent campaign Save the Children raised 4X more donations and decreased their costs by 76% by testing conversion-optimized ads. Within the AdEspresso you can: A/B test ad groups and campaigns. By default an ow.ly

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The Best Productivity Tools (Part 2): Favorites Revealed

Tech Soup

Balsamiq and Moqups are also great for beginner wireframing. RealtimeBoard is a super useful real-time collaborative whiteboard to host your whole project — including text, images, and comments. Web Analytics. It offers A/B testing without the need for any real design. Image: Charity Digital News.

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Your 2016 Cause Camp Speaker Lineup Announcement

NonProfit Hub

We’ll cover free and low cost tools like Google Analytics, as well as more advanced technologies like HubSpot before discussing how your organization can develop a donor intelligence and engagement strategy that will massively impact your fundraising potential. Learn market-tested techniques to inspire and engage your mid-level donors; 3.

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Digital Marketing for Nonprofits: 6 Tools for Your Strategy

Get Fully Funded

Data analytics tools. As AccuData’s direct marketing guide states, prospecting campaigns involve reaching out to these donors to start building a connection and testing the waters to see if they’re interested in supporting your cause. This is where data analytics tools come in handy. Prospect research resources.

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5 Practical Reasons Why You Fail To Get Digital Marketing Results

Nonprofits Source

Not only does our content appear at the top of the first page, but we also have a SERP feature that’s pulling relevant content (and an image) into the results. Google Analytics is one of the most important tools in your arsenal as the platform feeds real-time data from your website into a user-friendly dashboard.

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