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Build a Marketing Dream Team—Welcome AI

.orgSource

podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Backlink analysis—Identify high-quality links to other websites that increase your site’s authority and its position in the search. A SWOT analysis is a task AI could help you launch.

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Analytics Dashboards: Which tool is Right For Your Nonprofit? 

Whole Whale

Reporting : The best dashboards come with built-in reporting features that make it easy to see how your nonprofit is performing over time. It offers features such as filters, drill-downs, and customizations. Data Studio offers many of the same features as Looker and Tableau, but it has some limitations in terms of functionality.

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Google Analytics 4: What Nonprofits Need to Know

Media Cause

Analytics 4 features new reports that have been reorganized around the customer lifecycle. Developers are already preparing to use machine learning modeling to support various modes of analysis. Additionally, Analytics 4 has expanded codeless features. Now, you can receive automatic alerts about data trends.

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Higher Ed Trends and Learnings from the Experts at bbcon 2019

Connection Cafe

Industry Research & Trends . This year, we were proud to feature perspective s from many leading higher ed experts including James Wiley, principal analyst at?Eduventures, Focus on the long-term impact – Many higher ed leaders find it helpful to begin technology initiatives focused on the ROI of the investm ent.

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Navigating Nonprofit Data Warehouses: A Comprehensive Guide

DNL OmniMedia

Here are a few signs that a data warehouse might be useful for your organization, no matter your size: You have a robust technology stack made up of multiple systems and like the various features at your disposal across the systems—meaning you’re not interested in a one-size-fits-all solution to replace them. Set concrete guidelines.

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7 Common Nonprofit Marketing Hurdles That You Can Avoid

DipJar

Overlooking important trends. There are multiple facets to this process, which involves analysis, preparation, and research. Overlooking important trends. Start by doing social media research to find the right platform for your organization and consider those most trending among other nonprofits, including: .

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Measuring the Impact of Your Social Media Program

Care2

As nonprofits and advocacy groups delve deeper into social media, the need to assess their return on investment (ROI) is critical. Given the organizational goals of advocacy groups, it should be abundantly clear that ROI encompasses far more than fundraising, and in many cases will not include fundraising at all.