Analysis Measure Offline Technique 
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 25, 2014
We had a wide ranging conversations about how to apply network mapping and visualization and debated about its use as a measurement technique vs strategy tool. You can do a whole network analysis. He did an analysis of his Facebook friends to explore the connections that consist among them. The notes are here.
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 15, 2011
Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.
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Beth's Blog: How Nonprofits Can Use Social Media
MARCH 9, 2012
There is more analysis of the problems over simplification like this cogent analysis from Ethan Zuckerman. Similarly, the focus on rape as a weapon of war, Autesserre argues, has caused some armed groups to engage in mass rape as a technique to gain attention and a seat at the negotiating table.
Beth's Blog: How Nonprofits Can Use Social Media
MAY 20, 2010
2: Use listening techniques to develop a deep understanding of the audience. I cover a couple techniques and tools using participants as an example to illustrate that keywords are king. Example: Northern California ACLU social network analysis of their followers on Twitter. Example: Red Cross.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 8, 2011
I appointed two Twitter advocates who live Tweeted the discussion and also verbalized questions and comments from Twitter, providing a link between online and offline. What people in the room were most hungry for were tips and steps on listening and measurement. Social Network Analysis Tools for Social Media.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 31, 2008
Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. PostRank scoring is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. This analysis took all of five minutes. Donor Solicitation Techniques on Twitter.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 28, 2009
It is an excellent example of working through how an organization might respond to comments on a blog, but even better it is map for insight harvesting. As David Meerman Scott notes in his analysis of their social media strategy, the goal is "to use current and developing Web 2.0 You should reach out to both audiences.
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