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Your Audience’s Content Is King (and Your Content Is Subservient to It)

Connection Cafe

That is why social media content analysis is important to any campaign. Obtrusive and Unobtrusive Analysis. Obtrusive observation of people’s behavior—behavior that is deliberately prompted—means that the subject knows they are being studied and measured. Instead, we learned how to better control for the effect in our analysis.

Content 41
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If your organization tweets it, will they donate?

Beth's Blog: How Nonprofits Can Use Social Media

Avi Kaplan has published some basic stats from the recent Tweetsgiving Campaign that raised over $10,000 in 48 hours right before and during Thanksgiving to build a classroom in Tanzania. In the menatime, here's a few twitter stat tools from Brian Solis's awesome list. Photo by NimagesDR. Can Twitter help your cause raise money?,

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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Jay Dedman pointed to an analysis Feedburner by Chris Baskind. I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). Next, you need to know the right metric(s), the tool or combination of tools to collect the data, and how the tools measure the metric.

Metrics 81
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NpTech Tag Summary: Face-to-Face or Mediated Experience, Open Source Software Communities, and Blog Days

Beth's Blog: How Nonprofits Can Use Social Media

Allan Benamer and Holly Ross debate transparency and publishing web stats numbers. Michelle Murrain weighs in with a thought provoking post, " What Do Web Stats Mean, Anyway? " I think web stats are useful when we are using them measure our outcomes. Are Web statistics a matter of transparency.

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Games for Change 2007: Funders Perspective Panel

Beth's Blog: How Nonprofits Can Use Social Media

The key takeaway for me is the whole point about the need for new metrics to measure learning from games. There was some push back from someone in the audience "How can we measure virtual worlds when we really haven't yet figured out what works and what doesn't. What does the next generation of learning environments look like?

Game 50
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How to calculate donor acquisition costs

3rd Sector Labs

In short, every activity undertaken by the charity can generate new donors. Same goes for outcome measurement – you may use outcome stats for marketing purposes, but their primary purpose is program and/or contract management. Does your donor database code the gift so that you know what activity or appeal generated it?

Donor 100
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The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

We’ve put together a list of the most up-to-date stats on how nonprofits are using social media to make a difference. VIEW MORE SOCIAL MEDIA STATS. VIEW MORE SOCIAL MEDIA STATS. VIEW MORE SOCIAL MEDIA STATS. VIEW MORE SOCIAL MEDIA STATS. VIEW MORE SOCIAL MEDIA STATS. Social Media Marketing Statistics.