Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media.

ROI 66

ROI Results Community Online 66

Gyrus

NOVEMBER 3, 2016

However, the outcome I chose to focus on was staring me in the face this entire time. When most people think about reporting in the Learning Industry, they think about ROI justification. After 108 years of waiting, you truly deserve such an outcome. The possibilities of this capability are virtually endless.

Learning 61

Learning Organization Statistics Cleveland 61

Connection Cafe

JUNE 25, 2010

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Have you ever found yourself overwhelmed in Google Analytics? This makes measuring less overwhelming and analysis much more realistic. Measure actionable items.

ROI 51

ROI Social Media Measure Metrics 51

DNL OmniMedia

NOVEMBER 14, 2023

Program management: Monitor program outcomes, track beneficiary interactions, and demonstrate the impact of your work to stakeholders. From volunteer management to advanced analytics and marketing automation, integrations make Salesforce a dynamic platform that can evolve alongside an organization’s growth and changing requirements.

Consultant 52

Consultant Nonprofit Integration Review 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. It's called double-loop learning. It replicable?

Analysis 50

Analysis Reflection Experiment Time 50

DipJar

SEPTEMBER 12, 2022

There are multiple facets to this process, which involves analysis, preparation, and research. These steps will help you stay focused on producing the most engaging content and optimizing your channels for the most effective outcome. . However, if you don’t take time to plan, you’ll reduce the effectiveness of your marketing campaigns.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Data Analysis. This conversation explored common pitfalls to analysis approaches and how to avoid them. Numbers are the first tangible indicators, but documenting and seeing the actual change depends on how well equipped and capable those who won the popular vote and the money are to achieve those social change outcomes.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  Where else you could you pick up conference schwag like a google analytics toothbrush with the words "brush, rinse, and repeat" printed alongside the google logo? The second time you go through your data - you can't do discovery - you need to do analysis.  Outcome:    Every page has ROI. 

Marketing 50

Marketing Measure Metrics Hunger 50

DNL OmniMedia

FEBRUARY 9, 2022

At DNL OmniMedia , we offer a complete range of nonprofit technology, marketing, and analytics services, making us a full-service choice for organizations in all nonprofit verticals. Custom analytics and strategic planning projects. Data analytics services, including donor file audits. Overview of this Nonprofit Consultant.

Consultant 52

Consultant Nonprofit Strategy Philanthropy 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. Unique Visitors, from your web analytics tool, and Feed Subscribers, from your RSS tool.

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. It may also look at outcomes or reaching goals.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools."

Reflection 50

Reflection Measure Technorati Metrics 50