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Social SEO and the Rise of Alternative Search

Media Cause

Using that same user journey from above, searching for good food while in New York, Gen Z most likely will pop open their TikTok or Instagram app to find that desired information (and for user demographics, TikTok isn’t just a target platform for Gen Z —50% of users* are between the ages of 30-49.) Does Social SEO matter for your Nonprofit?

Search 59
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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Then, tailor your communications according to each persona’s demographics, behaviors, preferences, and motivations. Additionally, follow accessibility guidelines like adding alternative text to images and having proper contrast between text and background colors so that anyone can visit and engage with all of the content on your website.

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6 Ways to Create Buzz Around Your Charity Golf Tournament

sgEngage

This demographic is one that sponsors are interested in gaining exposure to, which could add sponsor appeal to your tournament. Alternatively, you could ask it to brainstorm outreach channels and digital campaign ideas. It engages a specific type of audience and reaching that demographic is a huge part of a golf fundraising event.”

Charity 83
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3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

You’ll also want to prioritize accessibility in your web design, so make sure to use alternative text for images and create a strong color contrast between the foreground and background to increase readability. Or, if you want to reach an older demographic, you could share customer testimonials on Facebook to build trust.

Channel 52
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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Follow accessibility guidelines such as ensuring sufficient contrast between text and background colors, adding alternative text to images, putting captions on videos, and making it possible to navigate the site with keyboard controls. They’ve also been qualified as having the financial or other demographic markers of a potential donor.

Fund 52
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5 Tips to Optimize Your Healthcare Organization Website

sgEngage

Dive into your constituent data to understand your audience’s demographics. Review your site’s metrics such as time spent on each page, call to action (CTA) click-through rate, bounce rate, and conversion rates for pages such as your donation form or new patient registration page. Assess website analytics.

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4 Tips to Optimize Your Healthcare Organization Website

sgEngage

Consider your audience’s demographics and group audience members based on shared characteristics. Assess your site’s metrics such as time spent on each page and the bounce rate to determine your most popular pages. To create a user journey map, follow these steps: Create personas for each segment of your website’s visitors.