[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States
Nonprofit Tech for Good
DECEMBER 28, 2010
MySpace, back when it was cool. We don’t use it like we use Facebook, for advocacy, fundraising, and relationship building. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. In terms of ROI, social media has grown our email file and we’ve raised significant money on social networks.
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