How To Create and Optimize a Facebook Content Strategy – Advice from Alison Zarrella
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 11, 2011
The book offers lots of great advice on using many of Facebook features like Events. Create a content calendar and plan for Monday to be videos, Tuesday featured fans, etc. What is your best advice about moderation and dealing with spammers or trolls? This book was definitely a labor of love, but in a good way.
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