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10 Signs Your NGO Excels at Social Media

Nonprofit Tech for Good

Social media changes so frequently that unless your NGO has a full-time social media manager who has the time to consistently research and adopt emerging trends, odds are your NGO is using social media in ways that are no longer effective. Your NGO consistently creates written content. Your NGO consistently creates visual content.

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The Importance of Branding Your Nonprofit on Social Networks Through Graphic Design

Nonprofit Tech for Good

Nonprofits were the early adopters of social networks. A good content strategy requires time and skills to execute and the successful management of your social networks requires training. An Avatar :: 200 x 200 pixels. Your avatar should compliment or be extracted from your logo: 2. Facebook Cover :: 815 x 315 pixels.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

This will allow you to make sure you are creating content that speaks to those donors, as well as providing easy ways for them to give. Consider offering exclusive content, a VIP ticket to your next fundraising event, or an entry into a raffle. Barriers To Giving: What is preventing them from giving, or giving more?

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12 Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Google+ isn’t for all nonprofits, but for those that have actively adopted a pro-social media policy, it’s worth the time investment to experiment with Google+. In the process, your nonprofit at the very least will increase your SEO in Google Search and position yourself as an early adopter of digital wallets.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter.

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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

I’ve watched the early adopters of MySpace in 2005 propel themselves into the national and international spotlight using social media, and I’ve seen latecomers begin to dabble with Facebook and Twitter just this year. Using a horizontal logo for your avatar. Posting only (boring) marketing content. Make a donation!

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

1) Your avatar is cropped, shrunk, blurry, or too small to make an impact. Your nonprofit’s avatar is the brand identity upon which your social media campaigns are built and resources should be allocated to ensure that it’s visually compelling and memorable. Give them retweetable content ! Pace yourself.