How Canadian Cancer Society Increased Donations by 78% During #GivingTuesday
Connection Cafe
DECEMBER 18, 2014
million raised, a 63% increase in total donations over 2013 according to the Case Foundation. I recently spoke with Mike Kirkpatrick, Director of Marketing at Canadian Cancer Society in Ontario who shared their story with me, and here are four factors I believe led to their success that you can use in 2015. Focus on the Follow-Up.
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