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2012 Nonprofit Social Networking Benchmark Report

NCE Social Media

Here’s a video of Jeff Patrick , president of Common Knowledge , being interviewed by Melanie Mathos at the 2012 NTC conference explaining the 2012 Nonprofit Social Networking Benchmark Report. If you don’t have a copy of the report, you can get it here.

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11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector. Most nonprofit Thank You’s are still long, text-intensive messages which more often than not these days feel cumbersome and overwhelming to supporters.

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Five Reasons Why Your Nonprofit Should Prioritize the Mobile Web in 2013

Nonprofit Tech for Good

Yesterday’s free webinar entitled Five Reasons Why Your Nonprofit Should Prioritize the Mobile Web in 2013 was attended by 433 nonprofit professionals. In general, its been very difficult to get nonprofits to prioritize the Mobile Web. Most Social Media Will Soon Be Viewed on Mobile Devices. from tablets.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. If your nonprofit has yet to get on Google+, now would be a very good time to start. e-Newsletter. Now, onto setting up your personal profile.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

To be alerted of when new best practices are posted, please subscribe to the Nonprofit Tech 2.0 Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Add your nonprofit under “Employment.”

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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), There is also a science to social and mobile media. Social Network Followers.

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Effective inbound marketing for nonprofit organizations

ASU Lodestar Center

In its 2012 State of Inbound Marketing report , Hubspot notes that with inbound leads, the cost per lead is 61% less than outbound leads. The report also mentions that in 2012, small businesses plan to allocate a significant percentage of their budget (43%) towards inbound marketing ventures.