New on SSIR: How does celebrity impact your fundraising?
Amy Sample Ward
APRIL 27, 2011
In the newest eNonprofit Benchmarks report from NTEN and M+R Strategies, it’s easy to see what a compelling cause may be to Millennial donors: disaster. Online fundraising revenue grew overall by 14% between 2009 and 2010. Yep, only 2% said celebrities were motivating their actions! Celebrities are out; Trust is in.
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