Care2

MAY 2, 2007

Nancy Schwartz , our friend from the Getting Attention blog , informed us about this just-released study that questioned 350 nonprofits about their marketing initiatives. Copyright © 2008, Care2.com The survey supported the concern that nonprofits fail to maximize their marketing potential. All rights reserved.

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Track Social Media Survey Advocacy 28

Care2

APRIL 20, 2007

Schwartz A Few Recommendations on E- Newsletter Tools [link] Nonprofit Marketing Blog Katya Andresen Back to Basics: 4 web site tweaks [link] Nonprofit Integrator DMA Nonprofit Federation Walking the Walk: The Right Questions to Ask Online Technology Providers [link] Post a Comment | by Share Article in Misc. Copyright © 2008, Care2.com

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Social Media Advocacy Case Study Online 28

Care2

FEBRUARY 27, 2008

60) Search « HSUS YouTube User-Generated Video Competition Grows List | Main | Props to MyEmma for Doing Good » Wednesday Feb 27 2008 Revamped Politics Online Conference Ready for Its Closeup Wednesday, February 27, 2008 at 12:02PM | by Heather Holdridge I’ve been attending IPDI’s Politics Online Conference since 2004.

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Conference Social Media Online Advocacy 28

Care2

FEBRUARY 6, 2008

60) Search « Email Is Most Popular for a Reason: Its the Strongest Performing | Main | Join WVU for Integrated Marketing Degree Information Session » Wednesday Feb 06 2008 Worldwide Protest Organized on Facebook Wednesday, February 6, 2008 at 10:43AM | by Caitlin Ochs Need more proof of the organizing power of social networks?

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Social Media Facebook Advocacy Organization 28

Care2

OCTOBER 17, 2007

link] Feel free to contact Karen Matheson at kmatheson@mrss.com with any questions or requests for a copy of the study when it comes out in November. Copyright © 2008, Care2.com Post a Comment | by Share Article in Marketing Research Reader Comments There are no comments for this journal entry. All rights reserved.

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Survey Social Media Online Advocacy 28

Care2

JULY 26, 2007

Reader Comments (24) Hey, Justin, dig the slick interface. :-) From talking about this last week, the biggest question this has stuck with me is how relevant ROI is for judging the value of a tactic that might serve goals other than fundraising. Is it irresponsible of me to spend ANY staff time on social networks? December 11, 2007 | çad?r

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Social Network ROI Social Media Network 74

Care2

MAY 8, 2009

The study also discusses how nonprofits continue to question whether it’s better to build a community on a popular social networking platform like Facebook, or to build their own in-house social network. May 11, 2009 | Caitlin Jennings Copyright © 2008, Care2.com All rights reserved.

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Social Media Studies Facebook Raise 41

Care2

APRIL 22, 2009

Elana Wolowitz, the Communications Director and voice behind the @wellstoneaction profile, took some time out of her hectic schedule to answer a few questions. Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. www.MHPonline.org April 22, 2009 | Rick Bernardo Copyright © 2008, Care2.com

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Social Media Twitter Action Advocacy 68

Care2

AUGUST 16, 2007

Like any fabulously interesting test, this one left me with a few burning questions: How were prospect names gathered for the test and control? Copyright © 2008, Care2.com Were they from comparable markets? Age groups? Geographic areas? How larger were the groups? Were other types of mailers used in the past ? All rights reserved.

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Social Media Advocacy ROI Online 28

Care2

JULY 17, 2007

Reader Comments (24) Hey, Justin, dig the slick interface. :-) From talking about this last week, the biggest question this has stuck with me is how relevant ROI is for judging the value of a tactic that might serve goals other than fundraising. Is it irresponsible of me to spend ANY staff time on social networks? December 11, 2007 | çad?r

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Social Network ROI Social Media Network 74

Care2

MAY 22, 2009

Pose thought-provoking questions that will help spur discussions amongst the community. May 22, 2009 | Caitlin Jennings Copyright © 2008, Care2.com Leave comments on blogs. Receive monthly updates 1 Comment | by Share Article in Online Marketing , Social Networking , Trends , Web 2.0 All rights reserved.

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Track Social Media Media Advocacy 41

Care2

JULY 10, 2007

When I met someone new, each of us introduced ourselves and asked basic information questions – Where are you from? When we meet someone who might be a fit mate, we don’t jump in with questions like, “How many kids do you want?” Copyright © 2008, Care2.com 60) Search « A. Where do you work?

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Social Media Advocacy Online Case Study 28

Care2

MARCH 13, 2009

The audience will have ample opportunity to ask questions and respond. Or if anyone has any SXSW questions, this is my 4th so I might have some answers. :) See you at the Poetry Slam! Tuesday, March 17th from 3:30 pm - 4:30 pm Room 10 March 13, 2009 | Allyson Kapin Copyright © 2008, Care2.com Panelist: Tara Hunt, Intuit 7.

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Social Media Interaction Advocacy Online 44

Care2

FEBRUARY 3, 2008

Reader Comments (24) Hey, Justin, dig the slick interface. :-) From talking about this last week, the biggest question this has stuck with me is how relevant ROI is for judging the value of a tactic that might serve goals other than fundraising. Is it irresponsible of me to spend ANY staff time on social networks? December 11, 2007 | çad?r

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ROI Social Network Social Media Advocacy 53

Care2

MARCH 27, 2009

Integrate, integrate, integrate: Just like SXSW embraces integration by allowing the audience to submit questions via Twitter, effective organizations are connecting their online presence and messages. March 30, 2009 | rabia Copyright © 2008, Care2.com March 27, 2009 | Dave Steadman So nicely put, Ill have to pass along to client.

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Social Media Advice Advocacy Media 31

Care2

JUNE 13, 2007

Video Site Cheat Sheet II This cheat sheet from Light Reading provides a nice, quick guide to some frequently asked questions you might have about the different video hosting sites. From video sharing to the vlogosphere, this comprehensive post from Read/Write Web covers it all. All rights reserved.

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Vlog Video Social Media Resource 28

Care2

FEBRUARY 7, 2009

Do you have questions about why your organization should be using Web 2.0 April 18, 2009 | Justin Farrow Copyright © 2008, Care2.com 60) Search « Twestival: To Meet, Tweet And Raise $500K For Charity | Main | The Joys of Google Grants, Part 2 » Wednesday Feb 04 2009 Why Every Nonprofit Should Embrace the Web 2.0

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Social Media Web Advocacy Media 31

Care2

AUGUST 16, 2008

I think the better question is, why not be on YouTube? July 31, 2008 | Jordan Viator Hatef, Your article is very informative, especially for new social media users like my self. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com Everyone is on YouTube. com , Inc.

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YouTube Social Media Video Advocacy 34

Care2

JANUARY 15, 2009

But it still begs the question of what made it that way in the first place. While you cant plan to GO viral, you certainly can have a backup plan for when it does happen. -- David Kinard, PCM January 18, 2009 | David Kinard Copyright © 2008, Care2.com January 15, 2009 | Kevin B. All rights reserved.

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Social Media Campaign Advocacy Online 28

Care2

JULY 14, 2008

I think the better question is, why not be on YouTube? July 31, 2008 | Jordan Viator Hatef, Your article is very informative, especially for new social media users like my self. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com Everyone is on YouTube. com , Inc.

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YouTube Video Social Media Advocacy 34

Care2

JUNE 13, 2009

You may be surprised to see some recent stats that question how successful Facebook is as an engagement tool. June 30, 2009 | Andi Copyright © 2008, Care2.com 60) Search « Converting New Activists into Donors | Main | Five Tips to Engaging New Online Activists » Thursday Jun 11 2009 How Sticky is Facebook?

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Facebook Social Media Advocacy Online 50

Care2

MARCH 3, 2009

60) Search « 3rd Annual DoGooderTV Nonprofit Video Awards | Main | 10 Best Web Content Practices » Friday Feb 27 2009 Tweet Locally, Reach Broadly Friday, February 27, 2009 at 06:43PM | by Daniel Bennett Daniel Bennett To Tweet or not to Tweet is not the question. March 3, 2009 | Anne Dougherty Copyright © 2008, Care2.com

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Social Media Local Advocacy Media 31

Zen and the Art of Nonprofit Technology

FEBRUARY 18, 2008

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology No more custom CMS! February 18, 2008 This is a rant. The other 15% might want or need a more specialized CMS (like OpenACS, or a proprietary one,) or might need some modules developed for them.

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Drupal Module Open Source WordPress 100

Care2

MAY 31, 2007

60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate? 60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate?

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 29, 2007

60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate? 60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate?

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Social Media Advocacy Activities Active 28

Care2

MAY 15, 2009

They accepted questions via Twitter and then had an expert reply via the White House blog. Natalie: This is the question that I think the whole session is about. Laura: Thats a really hard question to answer - it really depends on your needs. A great example of using Twitter for real information exchange and for conversation.

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Social Media Tools Online Advocacy 34

Care2

JULY 10, 2008

One of the most frequent questions Im asked as I meet nonprofit communications professionals, is for advice on choosing a CRM. Copyright © 2008, Care2.com CRM--short for constituent relationship management--might simply be called a database, but to nonprofits, CRMs are much more than that. All rights reserved.

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Social Media Trend Advocacy Online 34

Care2

FEBRUARY 7, 2009

Making the Most of the News Cycle In September 2008, NWLC launched a voter education microsite that included a register-to-vote widget, and we started running Google ads on keywords like “register to vote.” March 9, 2009 | Abigail Hirsch Copyright © 2008, Care2.com Has this happened to anyone else??

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Google Grant Adwords Social Media 31

Care2

SEPTEMBER 10, 2007

Thats why we typically provide a registration module and track this info for our clients. They can also can be interactive with the online audience submitting questions via chat or email through a moderator. Copyright © 2008, Care2.com Q: In what direction do you see nonprofits going with online video in the future?

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Video Interview Social Media Online 28

Care2

AUGUST 7, 2007

Vladimir July 25, 2007 | Vladimir Moshnyager While the "Causes" application is getting a great deal of traction, your article does a great job of asking the right question - how much money is going to the charities? Ive just one question: How did you select your sample of causes used in your analysis? Your number of $1.24

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

Vladimir July 25, 2007 | Vladimir Moshnyager While the "Causes" application is getting a great deal of traction, your article does a great job of asking the right question - how much money is going to the charities? Ive just one question: How did you select your sample of causes used in your analysis? Your number of $1.24

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

MAY 29, 2009

billion in 2008 to $29.8 “There is no question that it is down for most organizations. Stan @SonicPrint May 14, 2010 | Sonic Print Direct Mail Copyright © 2008, Care2.com billion in 2013. At least, that’s the dire prediction of a new study just published in a report by research firm Borrell Associates.

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Mail Social Media Advocacy Online 34

Care2

SEPTEMBER 14, 2007

Theres no question that such creative strategies will emerge in greater volume during 2007, and while some existing consultants are already helping groups make this work, theres plenty of room for some savvy specialists to get in the game. September 14, 2007 | TheMySpaceConsultant Copyright © 2008, Care2.com All rights reserved.

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Consultant Myspace Social Media Advocacy 31

Care2

NOVEMBER 16, 2006

Theres no question that such creative strategies will emerge in greater volume during 2007, and while some existing consultants are already helping groups make this work, theres plenty of room for some savvy specialists to get in the game. September 14, 2007 | TheMySpaceConsultant Copyright © 2008, Care2.com All rights reserved.

Consultant 31

Consultant Social Media Myspace Advocacy 31

Care2

JULY 11, 2007

60) Search « The Great Debate: DM vs. And even blogs, which allow for comments, can be brochureware, just pretty words that are meant to tell the world how great and invincible the group is, not letting people inside to help figure out strategy and even struggle with the hard questions all organizations face. All rights reserved.

Social Media 28

Social Media Authoring Media Advocacy 28

Care2

APRIL 17, 2008

The survey, taken during late December of 2007 and early January of 2008, included 2,275 adults who reported donating, volunteering, or advocating on behalf of a nonprofit in the 12 months prior to taking the survey. April 16, 2008 | SocialButterfly Caitlin, Very, very interesting data. Thanks for sharing!

Social Network 28

Social Network Social Media Network Advocacy 28

Care2

APRIL 16, 2008

The survey, taken during late December of 2007 and early January of 2008, included 2,275 adults who reported donating, volunteering, or advocating on behalf of a nonprofit in the 12 months prior to taking the survey. April 16, 2008 | SocialButterfly Caitlin, Very, very interesting data. Thanks for sharing!

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Social Network Social Media Network Donor 28